General Manager

To effectively manage the assigned business unit in accordance with the Company’s strategy, ensuring profitability and market share objectives achievement. Responsibilities include accountability for strategically developing and managing the Sales, Marketing, Demand Planning, POS visual merchandising and training objectives of the Business Unit

Key objective is to achieve sales, marketing / brand equity, market share and organizational targets and create a sustainable profitable business both online and offline

• Business Planning & Reporting
• Marketing Management
• Management of Human Resources

• Develop, drive, and manage Business Unit strategies, action plans or objectives aligned to the Company strategy
• Make contributions in respect of identified opportunities towards the development of ASCO business growth and development plans
• Regularly monitor overall strategy to achieve desired return and growth for the assigned business unit
• Prepare and submit comprehensive and accurate presentation reflecting the Business Units progress against targets, objectives, and indicators to Management Committee meetings

• Formulate and implement brand strategies, business plans and policies for digital and traditional advertising, e-retail, public relations, sales and marketing plans in consultation with Brand, Sales, Visual and Planning Management teams.
• Directing the development of initiatives for new products, marketing, and advertising campaigns.
• Conducting Bi-annual marketing and sales strategy meetings with retail partners.
• Approving and effectively managing Brand sales objectives to ensure in store target dates are met.
• Project Management of all launches / promotions for new products to ensure achievements of targets.
• Review and approve sales forecasts for launches based on an analysis of market trends.
• Market and competitor trends analysis and implementation of identified insights / opportunities
• Compile brand Sales, Purchase and A&P annual budgets within Supplier Fiscal Year cycle, within the stipulated deadlines and reviewing monthly / quarterly.
• Organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards.
• Analyse and incorporate identified market and competitor trends insights into Divisional and/or brand strategies.
• Identifying and incorporating customer requirements and needs in service level agreements & sales and marketing strategies.
• Implementing and monitoring sales related policies, procedures, and programs to enhance sales and ensure optimal service delivery to suppliers and customers.
• Maintaining regular contact with key clients to promote long term relationships.
• Identify Customer requirements and incorporate needs into service level agreements & sales and marketing strategies.
• Attend to customer and supplier requests within stipulated deadlines or within 72 hours of the request being made.
• Develop healthy working rapport and relationships with suppliers and retail partners.
• Attend to complaints and resolve without delay in accordance with company policies and guidelines.
• Maintain regular contact with key clients to promote long term relationships
• Annually compile sales, structure, store, marketing, and purchase budgets within the Company fiscal year cycle for the assigned business unit within stipulated deadlines and review monthly/quarterly.
• Achieve the assigned business unit’s budgeted and /or forecasted sales turnover, profits, and growth objectives.
• Managing and agreeing on Price structures, pricing strategies and exchange rates with the assigned suppliers.
• Effectively control Advertising and Promotion spend, ensuring spend is within agreed parameters and the return on…