Executive Creative Director - Brand Voice; Banking – Salt Lake , UT

Executive Creative Director – Brand Voice (Banking) – Salt Lake City, UT

Consistently ranked among American Banker magazine’s "Best Banks to Work For" for over a decade, Zions Bancorporation is a collection of great banks with local brand names and management teams in each of our major Western markets. For more than 150 years we have thrived on the dedication, experience, and talent of our diverse employee base, and we remain committed to being the premier employer of choice.

Our expanding marketing team is building an in‑house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we are redefining marketing while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This is more than a financial marketing role—it’s your opportunity to shape a creative vision with real impact.

• Work Arrangement
  : 100% in‑office at Salt Lake City headquarters five days a week (hybrid or remote work is not an option).
• Location
  :
  Salt Lake City, UT (On‑site required).

As Executive Creative Director – Brand Voice
, you’ll help develop and execute our verbal identity systems across the enterprise. You’ll also work cross‑functionally to craft the language frameworks that guide how we communicate with clients across wealth management, commercial and small business banking, consumer banking, and our digital platforms. This includes developing tone guidelines, messaging architectures, and content standards that balance regulatory requirements with genuine human connection.

• Partner with marketing leadership, segment leads, and affiliate marketing teams to translate business objectives into compelling creative strategies.
• Lead the narrative development of integrated campaigns across digital, print, experiential, and emerging channels.
• Establish and maintain brand voice standards that work across diverse audiences, from mass market wholesale and retail clients to high‑net‑worth wealth planning clients.
• Direct the creative development process from initial brief through final execution, ensuring work meets both creative excellence and regulatory compliance standards.
• Mentor and develop creative talent, fostering a culture of curiosity, craftsmanship, and continuous improvement.
• Collaborate with legal, compliance, and risk teams to push creative boundaries while maintaining appropriate guardrails.
• Present creative work to senior leadership and stakeholders with clarity and conviction.
• Stay attuned to cultural trends, competitive positioning, and evolving client expectations in financial services.
• Pitch in on day‑to‑day work and large‑scale campaigns to meet volume demands.

• Ten or more years of progressive creative leadership experience, with significant time spent developing brand voice systems and verbal identity.
• Deep portfolio demonstrating excellence in financial services, fintech, pharma, or other trust‑driven industries where tone and clarity are paramount.
• Proven ability to balance creativity with the unique constraints of regulated industries.
• Exceptional writing skills across formats and audiences, from social copy to thoughtful long‑form content.
• Strategic thinking that connects business goals to creative expression.
• Experience leading and developing creative teams, with a track record of attracting and retaining top talent.
• Comfort presenting to and influencing C‑suite executives and board members.
• Understanding of how brand voice intersects with customer experience, product design, and business strategy.
• Collaborative spirit that thrives in matrixed organizations and cross‑functional partnerships.
• Knowledge of design fundamentals and how design and copywriting work together to tell a compelling, cohesive story.

• Within your first year, establish clear brand voice guidelines for each of our affiliates and the enterprise brand that teams across the organization can confidently apply.
• Launch several major campaigns at the segment level that demonstrate our evolved voice and drive measurable business results.
• Team…