Sr Manager Channel Marketing, Head of Field Training
Listed on 2026-01-04
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Marketing / Advertising / PR
Marketing Manager, Digital Marketing
Sr Manager Channel Marketing, Head of Field Training
Join to apply for the Sr Manager Channel Marketing, Head of Field Training role at ZAGG, Inc.
On-site | Salt Lake City, UT
This role will lead channel marketing strategy and field training initiatives to drive brand presence, partner engagement, and sales performance across ZAGG’s retail and distribution network. You will develop and execute marketing programs tailored to channel partners, while building and leading a field training function that ensures partners and internal teams are equipped to effectively represent and sell ZAGG products. This position is essential for growing our market reach and strengthening partner relationships through training, enablement, and co‑marketing efforts.
Key Responsibilities- Develop and implement channel marketing strategies to increase sell‑through and brand visibility across key retail, distributor, and international partners.
- Lead the creation and execution of partner‑facing marketing campaigns, promotional programs, and sales enablement tools.
- Build, manage, and scale the field training function, including curriculum design, training delivery, and certification programs for partners and internal field teams.
- Collaborate with Sales, Product Marketing, and Creative teams to ensure alignment of channel initiatives with product launches and brand campaigns.
- Analyze channel performance data to identify opportunities for growth, training needs, and program improvements.
- Manage channel marketing budgets, ensuring effective allocation and ROI measurement.
- Establish strong relationships with key channel partners to support joint business planning and co‑marketing activities.
- Travel as needed to conduct field trainings, attend partner meetings, and support major retail launches.
- Evaluate and implement training technologies or platforms to enhance scalability and effectiveness of field training.
- Monitor competitor channel activities and market trends to adapt strategies and maintain competitive advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 7–10 years of experience in channel marketing, trade marketing, field training, or partner enablement, preferably within consumer electronics, mobile accessories, or durable goods.
- Proven track record of developing and executing channel marketing programs that drive measurable sales growth.
- Experience building and leading field training or sales enablement functions.
- Strong project management skills with the ability to manage multiple priorities and stakeholders.
- Excellent communication, presentation, and relationship‑building skills.
- Analytical mindset with proficiency in Excel, PowerPoint, and CRM tools (e.g., Salesforce).
- Ability to travel up to 30% domestically and occasionally internationally.
- Creative thinker with a solutions‑oriented approach.
- Experience with LMS (Learning Management Systems) or training platforms is a plus.
- MBA or advanced degree is a plus.
At ZAGG & Mophie, we’re at the forefront of innovation, empowering mobile lifestyles in an ever‑evolving world.
We deliver premium solutions that keep your devices connected, protected, and looking their best. From cutting‑edge portable power to industry‑leading screen protection and durable phone cases, our products are designed to meet the demands of modern, on‑the‑go living.
Protect your phone with popular screen protectors & cases from ZAGG, The World’s #1 Mobile Protection Brand. Power your phone with Mophie's charging stands, portable chargers, power banks, and the fave Juice Pack. On top of inventing military‑grade screen protectors, ZAGG introduced phone cases with a kickstand, so you can watch, exercise, cook, & video‑chat hands‑free in portrait or landscape. With Replacements for Life for screen protectors & cases, you’re always protected.
Our culture is rooted in innovation, creativity, and continuous growth. We thrive on pushing the boundaries of what’s possible, combining advanced technology with thoughtful design to create products that elevate your digital experience.
At ZAGG Brands, we’re not just responding to industry trends — we’re setting them, leading the way with solutions that empower you to live life untethered. If you’re passionate about shaping the future of mobile technology, come join us and grow in an environment where your ideas are valued, your potential is limitless, and your contributions make a real impact.
ZAGG is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
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