Marketing Sr Director: CareerMD

Healthcare’s helping hand. CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year. Our industry is growing and demand is high. This means you’ll have plenty of opportunities to grow and develop in your career.

Keeping healthcare healthy can be as fun as it is rewarding CareerMD has been one of the most trusted brands in physician recruitment for more than 20 years. We provide career resources for physicians and advanced practice providers, a comprehensive suite of recruitment marketing tools for healthcare employers, and operate the nation’s largest network of in-person career fairs—spanning over 100 cities annually.

Now backed by CHG Healthcare—named to Fortune’s “Best Companies to Work For” list for over a decade—CareerMD is entering an exciting period of rapid growth. We are investing in our platform, expanding our reach, and building the marketing function that will drive the next chapter of our growth on both sides of our marketplace.

The Senior Director, Marketing is a senior leadership role responsible for building and running CareerMD’s full marketing function—spanning both sides of our two-sided marketplace. On the B2B side, this leader will generate the qualified leads that fuel our sales pipeline, strengthen CareerMD’s brand among healthcare employers, and improve measurable indicators of market position including NPS and brand awareness. On the B2C side, they will grow our network of engaged physicians and advanced practice providers, driving user registrations, monthly active users, job applications, and career fair attendance.

Email marketing is CareerMD’s highest-volume channel today, and this leader will be expected to run it with rigor while simultaneously building the multi-channel foundation that reduces our concentration risk and drives diversified growth over time. This is a role for a marketer who knows their numbers cold. The right candidate is equally comfortable building a performance channel strategy in a spreadsheet and presenting results to the executive team.

They bring deep digital direct response experience, strong instincts for what moves the needle in a two-sided marketplace, and the organizational credibility to serve as a true cross-functional partner to Sales, Operations, and Product.

• Own the strategy and execution of B2B marketing, with direct accountability for generating marketing qualified leads (MQLs) and sales qualified leads (SQLs) that convert to employer revenue.
• Develop and manage a multi-channel marketing strategy—including email, paid search, paid social, content marketing, SEO, and event-based marketing—optimized for employer acquisition and engagement.
• Build and strengthen CareerMD’s brand among healthcare employers, positioning the platform as the premier destination for physician and advanced practice provider recruitment.
• Track and improve brand health metrics including awareness, NPS, and employer satisfaction, using data to inform strategy and demonstrate marketing’s contribution to business outcomes.
• Partner closely with the Sales team to align on lead quality standards, pipeline coverage targets, and feedback loops that continuously improve B2B marketing performance.
• Develop account-based marketing (ABM) capabilities to support pursuit of strategic employer accounts.

• Own the strategy and execution of B2C marketing, with accountability for growing CareerMD’s network of registered and actively engaged physicians and advanced practice providers.
• Drive…