Marketing Specialist Junior

Masco Group is the leader in providing integrated technology solutions, partner to a global customer base of biopharmaceutical manufacturers and CDMOs focused on biologics, pharma and advanced therapy medicinal products (ATMPs), such as cell & gene therapies. Its companies Stilmas, Olsa, DOC, BCD and Key Plants are leaders in clean utilities, process technologies, services and modular facility solutions. Headquartered in Milan (Italy), Masco Group has five production sites, three sales & services hubs in Europe, America and Asia, serving more than 6000 clients globally and delivering around 300 complete projects per year from concept to realization (engineering, manufacturing, installation, commissioning and after sales services).

Marketing Specialist – Industrial & Pharma Process Equipment
We are looking for a  Senior Marketing Specialist  with a strong focus on  digital communication and graphic design , ideally with experience in  industrial manufacturing environments and/or pharmaceutical process equipment .
The ideal candidate is able to translate  technical and engineering-driven content  into  clear, structured, value-oriented communication , supporting marketing, sales, and technical-commercial storytelling. The role leverages  modern digital tools and AI-driven applications  to optimize content quality, performance, and time-to-market.
You will work closely with  Marketing, Sales, Engineering, and Production teams , as well as external partners, ensuring  consistent brand communication  across the Group and its operating companies. The position reports to the  Group Commercial Officer .

Key Responsibilities
Support the definition and execution of the  digital communication and editorial plan  (websites, landing pages, newsletters, social media), with a strong focus on  Linked In
Manage and continuously improve  brand guidelines, visual identity, and tone of voice  across business units
Analyze  communication and content trends  in industrial, technology, and pharmaceutical markets
Coordinate content production, primarily internal, and when needed  creative agencies, freelancers, and graphic suppliers
Develop and oversee  B2B brand communication  in industrial environments
Design and produce  graphic and digital assets  (brochures, product sheets, presentations, infographics, web assets) supporting the company’s  Value Proposition
Translate  technical, engineering, and process-related content  into clear and effective messaging in collaboration with the Engineering Department
Support communication for  custom industrial projects, process solutions, and application case studies
Collaborate with Sales to develop  technical-commercial materials  supporting quotation and bidding processes
Support communication activities for  international trade shows and industry events
Monitor  digital performance metrics , providing insights and continuous improvement actions

Requirements
Degree in  Marketing, Communication, Design, Graphic Design , or related fields
Strong experience with  digital tools  and the  use of AI technologies  for content creation and optimization
1 - 3 years of experience  in B2B marketing and communication, ideally within  industrial, engineering, or process-equipment environments
Proven experience managing  digital communication channels and professional social media
Ability to work with  complex, technical, and structured content
Strong knowledge of  visual communication principles  and  UX/UI fundamentals
Excellent  organizational and project management  skills
Advanced proficiency in  Adobe Creative Suite  (Photoshop, Illustrator, InDesign)
Strong team-oriented mindset and ability to work in  multidisciplinary environments
Good command of  English , both written and spoken

➕ Nice to Have
Experience in  process equipment, engineering, industrial automation, or pharmaceutical manufacturing
Ability to create  videos, technical animations, or motion graphics
Knowledge of  CMS platforms  (e.g., Word Press) and  email marketing tools
Familiarity with  analytics platforms, marketing automation, and CRM systems
Experience managing  international trade fairs  (Achema, CPhI, Interphex, Ipack-Ima)

What We Offer
A role within a  solid and structured industrial group
A  strategic position  supporting Marketing and Sales
Exposure to  high-value, technically complex projects
Autonomy , responsibility, and professional growth opportunities
A  competitive compensation package , aligned with experience
Flexible working arrangements , where applicable