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Digital Marketing Specialist
Job Description & How to Apply Below
Milan|Italy (IT)|Full-time|Permanent
We are looking for a results-driven and proactive Digital Marketing Specialist to support our digital transformation journey and help drive brand growth across multiple touchpoints. This role will play a key part in optimizing digital strategy, enhancing online brand presence, and improving the performance of paid media, owned assets and eCommerce channels.
Key Responsibilities
Support the development and execution of tailored digital strategies by product category and brand, aligned with business goals and regulatory frameworks
Actively contribute to the optimization of digital media campaigns, with a focus on performance, innovation and creative assets
Collaborate with internal teams and external partners to maximize retail media and marketplace visibility
Data, Measurement & Performance Analytics
Leverage data capabilities across all brand websites and eCommerce touchpoints to generate actionable insights and enhance online presence
Monitor and report on digital performance using key analytics platforms (e.g. GA4, GSC, Semrush) to guide optimization decisions
Support the adoption and interpretation of advanced measurement frameworks (e.g MMM and Media Lift Analysis) to continuously improve media effectiveness
UX, SEO & Website Performance Optimization
Assist in enhancing brand websites with a mobile-first, performance-oriented mindset
Contribute to SEO strategy and implementation to strengthen organic visibility and support eCommerce traffic growth
Continuous support UX/SEO enhancements on site and take part in onboarding a new web agency
eCommerce Acceleration
Collaborate with Sales and external partners to strengthen eCommerce performance across marketplaces and key e-retailers
Optimize product visibility, content quality, and retail media activation to support online sell-out
Requirements
Technical Skills
Hands-on experience with Paid Media platforms (Google Ads, You Tube, Meta)
Strong familiarity with Google Analytics
Working knowledge of SEO principles, UX best practices, and CMS platforms
Understanding of eCommerce platforms and marketing practices
Soft Skills
Strong analytical and problem-solving abilities
Team-oriented, with excellent collaboration and communication skills and a positive attitude
Well organized in managing multiple priorities
Education & Experience
Master’s degree in Marketing, Communication, Business, or related fields
At least 5 years of experience in a similar digital marketing role, ideally in healthcare industries
Fluent in English (written and spoken)
What We Offer
The opportunity to contribute to the digital growth of well-established consumer brands
A dynamic, international work environment, with ongoing interaction with our HQ and global teams, providing access to shared expertise and innovative tools
Room for professional development and strategic involvement
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