Product Area Lead Digital Sales

Experteer Overview  As Product Area Lead Digital Sales at ING Italy, you will build and steer the digital sales engine to acquire customers, convert leads, and generate incremental revenue across digital channels. You will define end-to-end digital sales strategy and collaborate with Brand, Marketing & Comms, Product Areas, Data & Analytics, and Customer Interactions to turn growth opportunities into measurable impact.

You’ll lead a cross-functional squad, optimize the customer journey, and advance performance through experimentation and analytics.

This role offers a chance to shape digital growth in a leading international digital bank with a flexible working model.
Retribuzione / Benefits   Set digital sales objectives aligned with Retail and Growth Tribe priorities
Develop digital sales strategies for priority portfolios (Lending, Payments, Daily Banking, Investments)
Drive end-to-end optimisation of the customer journey from lead generation to conversion
Ensure uplift in acquisition, conversion, cross-sell, and revenue KPIs
Lead ongoing optimisation of digital sales funnels via content, journeys, and UX improvements
Improve SEO/SEM performance and digital discoverability through content, messaging, and testing frameworks
Drive experimentation culture: A/B testing, multivariate testing, rapid prototyping
Build reporting and measurement frameworks (Adobe Analytics or equivalent), including tagging, attribution, and dashboards
Manage commercial budgets and ensure strong ROI
Build and lead a multidisciplinary Digital Sales squad
Foster collaboration with Product Areas, Brand, Marketing & Comms, Data, and Customer Interactions
Present recommendations, insights, and business cases to senior leadership
Shape the operating model between Product, Growth, Brand, Marketing & Comms, and Digital for clarity on roles and accountability
Responsabilità   8–10+ years of experience in Digital Sales / Growth / Performance Marketing, ideally with leadership responsibility
Proven track record of delivering measurable commercial results in digital funnels
Strong expertise in digital analytics (Adobe Analytics, GA4), SEO/SEM, and experimentation (A/B testing)
Experience improving UX / UI for mobile and web in collaboration with design teams
Ability to build and lead high‑performing cross‑functional teams
Fluency in English;
Italian is a strong plus
Experience in financial services, e-commerce, fintech or high‑growth digital environments
Knowledge of predictive modelling, marketing mix modelling, or AI‑driven optimisation
Background in agile ways of working within Tribes/Squads
Requisiti fondamentali   Super flexible smart working
Competitive base salaries and performance-based bonuses
Diverse cultures & innovative mindsets
International environment
Commitment to sustainability
Lots of training and development opportunities to grow you professionally and personally

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