Global Digital & Lead

Position: Global Digital Growth & Experience Lead
Experteer Overview  In this global, digitally driven marketing role, you focus on growth, customer experience, and AI-enabled discoverability across ABB Energy Industries. You will work with marketing, sales, and digital stakeholders to scale initiatives and optimize the end-to-end online journey. You’ll enhance website experience, SEO, and performance analytics while shaping governance across hubs. This position offers a meaningful chance to advance digital transformation within a leading energy company.
Retribuzione / Benefits   Define and drive the global digital marketing growth roadmap for ABB Energy Industries
Improve customer journeys, website experience, landing pages and digital conversion paths
Strengthen SEO, GEO and AEO performance across search engines and AI-driven discovery platforms
Use analytics and insights to improve campaign effectiveness, engagement and demand generation contribution
Establish scalable digital governance, processes and ways of working across hubs and business lines
Collaborate with agencies, digital teams and external partners to optimize digital execution
Translate business priorities into measurable digital marketing initiatives and performance plans
Drive innovation and adoption of AI-enabled digital marketing practices across the organization
Responsabilità   Experience in B2B digital marketing, digital growth or customer experience roles
Deep understanding of website optimization, paid media, SEO, GEO, AEO and digital analytics
Experience working in global or matrixed organizations
Knowledge of AI-driven discoverability and answer-engine optimization

Experience with CRM, marketing automation and digital performance measurement ecosystems
Effective stakeholder management and communication skills across global teams
Proactive, customer‑centric and innovation‑driven mindset
Fluent English communication skills
Requisiti fondamentali  No additional requirements listed.

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