Senior Seo Consultant

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data, and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

Our team of thinkers, builders, creators, and problem solvers are over 1,000 strong, across 20 markets around the world. As an Senior SEO Consultant, you will operate within this innovative ecosystem, leveraging data and technology to drive impactful client solutions.
Role Summary and Impact
We are looking for an experienced Senior SEO Consultant who wishes to join a stimulating and evolving environment. The ideal candidate will drive the evolution and integration of SEO into complex, performance-driven, and data-based marketing strategies, often in digital transformation contexts.
The Senior SEO Consultant will define, lead and oversee comprehensive strategic SEO initiatives, including technical optimization, content and off-site. This role involves managing projects to achieve goals for prestigious clients, working closely with members of the SEO team, web analysts and account teams to perfectly integrate SEO strategies with other digital marketing initiatives for a holistic, data-driven approach.
The candidate must have in-depth expertise in analysing and interpreting search intent, with the ability to translate users' implicit and explicit needs into strategic recommendations for content development, information architecture and website functionality
Responsibilities
Leading the development and implementation of strategic SEO initiatives based on data insights to maximize impact, focus on client's goals.
Lead in-depth data analysis to extract strategic insights, formulate actionable recommendations, and supervise advanced reporting, with a focus on key business performance indicators.
Implement and test optimization techniques for Large Language Models (GEO and AEO), refining the structure and semantics of content to maximize visibility and relevance in generative search responses.
Ensure strategic integration of SEO with other digital marketing levers (SEA, Content Marketing, UX, CRM, Analytics, CRO, Data & Tech strategy) across multi-channel and multi-country contexts.
Manage and coordinate the consultants assigned to projects. Oversee tasks and deadlines to ensure timely and high-quality delivery.
Requirements
Minimum of 5-6 years of SEO experience, with proven experience in managing projects and teams.
In-depth knowledge of all SEO assets (on-page, off-page, technical, content, off-site) and search engine algorithms.
Expertise in web analytics (GA4, Adobe Analytics), data visualization (Looker Studio, Power BI), and advanced data analysis for strategic insights and actionable recommendations.
Mastery of common SEO tools (Google Search Console, Semrush, Bright Edge, Ahrefs, Lumar, Screaming Frog, etc.).
Knowledge of AI/Machine Learning applications to improve automation on SEO projects.
Experience in analysis and optimisation to increase visibility on LLMs (GEO-AEO)
Exceptional written and verbal communication skills, with excellent proficiency in English. A second language is a plus.
Advanced proficiency in Excel/Google Sheets and presentation tools (PowerPoint/Google Slides) for high-level reporting.
Ability to manage multiple complex projects simultaneously in a fast-paced…