Martech​/AI integration Lead

Position: Martech / AI integration Lead
The Martech / AI Integration Lead combines strong business understanding with technical and delivery expertise to accelerate the practical adoption of marketing technology and AI within the tribe. This role translates business challenges into concrete martech and AI requirements, shapes high value use cases, and drives execution to help build a more data driven, automated and agentic marketing organization.

Key Responsibilities

Translate business challenges and commercial opportunities into clear martech and AI requirements, roadmaps and delivery priorities
Build and deliver business cases for martech and AI initiatives, with a strong focus on impact, scalability and measurable value creation
Define, structure and prioritize use cases that improve marketing effectiveness, customer experience, operational efficiency and conversion
Drive the implementation and roll out of selected use cases across the organization, ensuring adoption and practical business usage
Partner closely with Group and relevant expert teams to align on standards, platforms, governance and the implementation of AI in marketing processes
Act as the linking pin between business, data, technology, risk and compliance stakeholders to ensure smooth and effective execution
Ensure all martech and AI initiatives are delivered within the bank’s risk appetite, data governance standards and regulatory requirements
Identify opportunities to automate marketing workflows, improve personalization and strengthen decision making through data and AI
Monitor progress, manage dependencies and steer delivery across multiple initiatives, ensuring momentum and timely execution
Promote a test and learn mindset and help build the capabilities, ways of working and stakeholder alignment needed for an increasingly agentic marketing department

Qualifications and Skills

Master’s degree, preferably in business, marketing, data, technology or a related field
Strong technical and data background, with proven affinity for marketing technology, AI and digital transformation
Relevant experience in martech, digital marketing, marketing operations, data, product or transformation roles
Ability to understand business needs quickly and translate them into pragmatic, high impact solutions
Strong commercial mindset with a clear focus on customer value, efficiency and business results
Excellent communication skills, with the ability to engage both technical and non technical stakeholders effectively
Strong stakeholder management skills and the ability to align across multiple functions and seniority levels
Strong project and delivery management skills, with the ability to structure work and get things done in complex environments
Experience building use cases, business cases and implementation plans for digital, data or AI driven initiatives
Understanding of risk, governance and compliance considerations in regulated environments is a strong plus
Hands on, proactive and execution focused, with a strong sense of ownership
Fluent English

Working conditions:

Full Time
Duration:
Permanent

Location:

Milan (hybrid)
Benefits

Super flexible smart working
Competitive base salaries and performance based bonuses
Diverse cultures & Innovative mindsets
International Environment
Commitment to sustainability
Lots of training development opportunities to help you grow
Lots of moments dedicated to physical and mental well-being
A special day off when it is your birthday: we call it #doyourbirthday!
And of course we can’t forget: free water & coffee at the office!

Diversity and Inclusion
Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
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