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IT Digital Marketing Specialist

Job in Milan, Lombardy, Italy
Listing for: Altro
Full Time position
Listed on 2026-07-01
Job specializations:
  • IT/Tech
    SEO, Digital Marketing, Social Media Marketing, Web Developer
Salary/Wage Range or Industry Benchmark: 35000 - 50000 EUR Yearly EUR 35000.00 50000.00 YEAR
Job Description & How to Apply Below
Digital Marketing Specialist (SEO, AEO, GEO & Social Media)
We are looking for a skilled and strategic Digital Marketing Specialist to manage and grow our online presence. This role combines analytical thinking, creativity, and up-to-date knowledge of evolving digital ecosystems, including AI-driven search environments.

Key Responsibilities:

Develop and execute  SEO  strategies to improve organic search rankings and website visibility

Optimize content for  AEO  (Answer Engine Optimization), focusing on featured snippets and voice search

Design and implement  GEO  (Generative Engine Optimization) strategies for AI-powered search engines

Manage and grow  social media  channels, increasing engagement and brand awareness

Plan, execute, and monitor digital campaigns (content marketing, paid advertising, etc.)

Analyze performance data and KPIs to continuously optimize strategies

Collaborate with cross-functional teams (dev, ops, sales) to ensure consistency and effectiveness

Requirements:

Proven experience in digital marketing, with a strong focus on SEO and social media

Solid understanding of AEO and emerging GEO practices

Strong analytical skills and familiarity with web analytics tools

Excellent copywriting and content strategy abilities

Proactive mindset, results-driven approach, and strong teamwork skills

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