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IT Digital Marketing Specialist
Job Description & How to Apply Below
We are looking for a skilled and strategic Digital Marketing Specialist to manage and grow our online presence. This role combines analytical thinking, creativity, and up-to-date knowledge of evolving digital ecosystems, including AI-driven search environments.
Key Responsibilities:
Develop and execute SEO strategies to improve organic search rankings and website visibility
Optimize content for AEO (Answer Engine Optimization), focusing on featured snippets and voice search
Design and implement GEO (Generative Engine Optimization) strategies for AI-powered search engines
Manage and grow social media channels, increasing engagement and brand awareness
Plan, execute, and monitor digital campaigns (content marketing, paid advertising, etc.)
Analyze performance data and KPIs to continuously optimize strategies
Collaborate with cross-functional teams (dev, ops, sales) to ensure consistency and effectiveness
Requirements:
Proven experience in digital marketing, with a strong focus on SEO and social media
Solid understanding of AEO and emerging GEO practices
Strong analytical skills and familiarity with web analytics tools
Excellent copywriting and content strategy abilities
Proactive mindset, results-driven approach, and strong teamwork skills
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