Digital Marketing Acquisition and Performance Manager

Experteer Overview In this role you will lead NABA's global paid acquisition strategy to attract qualified, high-intent prospective students and optimize the digital funnel. You will manage campaigns across international markets, collaborate with CRM, Admissions and sales teams, and guide the Acquisition team to improve conversion and business impact. You’ll drive experimentation, leverage data, and partner with cross-functional teams to strengthen the digital ecosystem.

A strong focus on leadership and measurable outcomes will shape student recruitment efforts ribuzione / Benefits Define and optimize global paid acquisition strategy across Search, Social, Display and emerging platforms

Develop, execute and optimize multi-market paid media campaigns

Improve lead generation quality through audience, creative, and landing page optimization

Collaborate with CRM to enhance lead nurturing and customer journeys

Partner with international sales to align acquisition and market priorities

Coordinate with Admissions and Enrollment to streamline transition from digital to recruitment

Work with Brand, Content, SEO & Tech teams to boost digital ecosystem effectiveness

Lead landing page optimization with SEO/Tech collaboration

Design and scale A/B testing and experimentation across campaigns and assets

Identify growth opportunities via market insights and behavioral analysis

Manage external media agencies and ensure alignment with objectives

Define and optimize paid media budgets for ROIMonitor, analyze and report performance with actionable insights

Evaluate AI-powered solutions to improve efficiency and decision-making

Lead, coach and develop the Acquisition team, fostering a culture of experimentation

Plan and coordinate team activities to align with priorities

Support recruitment, onboarding and performance development within Acquisition Promote cross-functional collaboration and continuous improvement across the organization

Foster high-performing team through leadership, prioritization and feedback

Responsabilità

Bachelor in Marketing5+ years in Digital/Performance/Growth Marketing with focus on digital acquisition

Experience planning and optimizing multi-channel paid media (Google Ads, Meta Ads)
Ability to develop lead generation strategies that balance quality with volume

Strong understanding of customer acquisition funnels, attribution and CROCRM collaboration for lead nurturing and journeys

Advanced analytics and reporting tools (GA4, Looker Studio, Power BI)
Budget management and forecasting experience

Proven experience working with external agencies and cross-functional initiatives

Strong stakeholder relationship skills and leadership experience

Professional English proficiency (B2+)Requisiti fondamentali

Flexible smart working arrangements
38-hour working week

Meal vouchers

Linked

In Learning access

Free English language courses

Employee Psychological Support Service
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