Senior SEM Manager

From day one at Unobravo, we've been on a mission to make mental health support truly accessible to everyone by normalizing therapy, fostering openness, and breaking down the stigma that still surrounds it.
Our success is driven by an exceptional team dedicated to providing high-quality, accessible care, anytime, anywhere. With over 9,500 qualified therapists and more than 10 million therapy sessions delivered, we're proud to have made a meaningful difference in countless lives.
Join us as our new Senior SEM Manager in the Performance Marketing team: an opportunity to shape innovation in the mental health industry and drive solutions that make a global impact.
We're seeking someone bold and visionary, ready to break barriers and fuel our international expansion.
THE ESSENTIALS
Seniority:
Mid-Senior

Languages:

Italian, English (fluent)
Preferred

Location:

Milan
Salary range: EUR 50,000 - 65,000 in line with our commitment to transparent and equitable compensation practices

THE ROLE
We're looking for an Senior SEM Manager to own and scale our Paid Search growth strategy across Italy and Spain. You will drive acquisition growth through Google Ads and Microsoft Ads, with a strong focus on high-quality sessions, efficient CAC, and sustainable LTV:

CAC. You'll operate with an AI-first mindset, leveraging automation and experimentation to accelerate performance while protecting quality and brand integrity.
WHAT YOU'LL DO

Own Paid Search growth strategy across Google Ads and Microsoft Ads, covering Search, AI Max, Performance Max, and You Tube.
Drive scalable performance with an AI-first approach, leveraging automation for keyword insights, ad iteration, creative testing, reporting, and decision-making.
Build and execute a structured experimentation roadmap, including A/B testing, landing page testing, geo testing, and incrementality measurement.
Ensure measurement excellence through clean tracking and attribution, partnering with Data and Analytics to improve performance visibility and funnel insights.
Collaborate cross-functionally with Product, Data, and Creative teams to align campaign strategy with user experience, messaging, and business priorities.

MUST-HAVE SKILLS

6+ years of experience in Paid Search / SEM / Performance Marketing in high-growth environments.
Strong expertise in Google Ads (Search, Performance Max, Demand Gen) with experience managing large budgets.
Strong analytical mindset and solid measurement foundation, including Google Tag Manager and conversion tracking best practices.
Experience optimizing beyond CPL, using metrics such as lead quality, cohorted CVR, CAC, and LTV:

CAC.
Structured experimentation approach: A/B testing, geo tests, landing page testing, incrementality thinking.
AI-first working style, actively leveraging automation to improve speed and performance.
High ownership, execution speed, and comfort working in ambiguity.
Fluent in Italian and English (written and spoken)

POWER-UPS

Experience with Microsoft Ads / Bing Ads campaigns.
Spanish language skills (working knowledge or higher).
Familiarity with incrementality measurement tools and multi-touch attribution platforms.

Not everyone checks every box, and that's okay. If this role inspires you and you're passionate about making an impact in our mission, we'd love to hear from you.
WHAT WE OFFER
Scaling with purpose
Step into a work environment that's in constant motion, and ever-evolving. Be part of a company that's on the rise.
Everyone Needs Unobravo
Your mental health matters. Get access to exclusive discounts on psychotherapy sessions with our professionals: your well-being comes first.
Moments That Matter
Enjoy unforgettable company retreats, team-building experiences, nationwide aperitivo parties and more. Because we love celebrating milestones together.
Free Online Language Training
We speak your language, and want you to speak ours! Enjoy a free membership and conversation courses on our language platform to grow personally and professionally.
Birthday Off
Celebrating the passing of time is also fun at Unobravo! All employees can enjoy a day off on the month of their birthday.
World Mental Health Day, Our Way
On World Mental Health Day, we step back together, giving each of us an additional day off to rest, reflect and recharge.
Inclusive Parental Leave
Enjoy extra days off to celebrate the arrival of your little ones. Available for all parents, including biological fathers, same-sex parents, adoptive, and foster parents. Because every family deserves time to connect.
Equal Opportunity & Accommodations
We’re proud to be an equal-opportunity employer and to provide reasonable accommodations to ensure a fair and accessible hiring process for all.
If you require any support or adjustments during the application or interview process, please let us know, we’ll do our best to make sure you have a positive experience.
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