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Job Description & How to Apply Below
KEY RESPONSIBILITIES Design and execute digital marketing campaigns for online life insurance products, with a focus on TCM, ensuring alignment with brand guidelines and business objectives
Develop and optimize online sales funnels to improve customer acquisition, retention, and conversion rates, leveraging data analytics to identify market trends and opportunities
Coordinate with external marketing agencies, web agencies and commercial partners to manage social media presence, Pay-per-Click platforms and lead generation initiatives
Provide cross-functional support to Direct Business operations, ensuring alignment and synergy across departments
Monitor and analyze digital marketing metrics and KPIs to refine strategies and ensure continuous campaign performance optimization
Ensure consistency of brand and layout guidelines across all digital touchpoints, managing adaptation requests in line with group standards and local market needs
Prepare and present performance reports to the Head of Direct Protection Business and the Branch Manager, providing strategic insights and recommendations
Manage relationships with brokers, affinity groups and business partners to expand business opportunities
Collaborate with the IT department to implement technical changes to the website and support new digital marketing initiativesKEY REQUIREMENTS/SKILLS/EXPERIENCE Bachelor's degree in Marketing, Economics, or a related field;
Master's degree would be a plus5 – 10 years of experience in digital marketing or digital distribution roles, preferably within the life insurance or financial services sector
Proven experience in direct-to-consumer models and online sales funnel management
Fluent in Italian and English (written and spoken)
Generative AI knowledge would be a plus Proficiency in digital marketing tools and platforms
Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies
Familiarity with life protection products would be a plus Excellent communication and stakeholder management skills, with the ability to work effectively in international and cross-functional environments
Proactive, results-oriented approach with strong problem-solving capabilities
Pursuant to Article 5(1) of Legislative Decree No. 96 of 7 May 2026, as amended and supplemented from time to time, the range applicable to the position offered is between 45.000 gross and 50.000 gross. Employment will be subject to the terms and conditions set forth in the National Collective Labor Agreement for Insurance Companies and the applicable Company Agreement. The final determination of the starting remuneration will be based on an evaluation of the candidate's qualifications, skills, and relevant experience in relation to the requirements of the role.
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges is what makes us a unique employer.
We are united by a shared commitment: to put our customers first and at the centre of everything we do. Their needs inspire our thinking and guide our actions.
Together, we can build an environment where everyone feels empowered and confident to explore, grow and…
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