Head of Krause Family Wine

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The Head of Krause Family Wine, based in Milan, Italy, is the senior executive responsible for the strategy, performance and long-term value creation of Krause Group’s global wine and wine-related hospitality portfolio. Reporting to the President & Chief Operating Officer, this leader has overall accountability for portfolio P&L, profitable growth, brand stewardship, operational performance, organizational effectiveness and strategic expansion.
The Head of Krause Family Wine will lead an integrated portfolio of distinctive wine businesses while preserving the authenticity, heritage and individual identity of each brand. The role requires a commercially driven, globally experienced executive who combines luxury brand sensibility with strong financial and operating discipline.
Working closely with winery leadership, winemakers, enterprise functions and ownership, the Head of Krause Family Wine will set portfolio strategy, establish performance expectations, allocate resources and capital, develop leadership talent, and identify opportunities for organic growth, acquisitions, hospitality expansion and international development.
Set and lead the overall strategy, priorities, and long-term vision for Krause Family Wine.
Own the development and execution of multi-year business plans aligned with Krause Group’s enterprise strategy and financial objectives.
Establish clear performance expectations across the portfolio and hold business leaders accountable for revenue, profitability, cash flow, brand health, and operational performance.
Determine portfolio priorities and resource allocation across wineries, vineyards, hospitality, commercial operations, and distribution.
Identify opportunities to strengthen, expand, or optimize the portfolio through organic growth, partnerships, acquisitions, integrations, and other strategic investments.
Serve as the senior executive accountable for the overall performance and enterprise alignment of Krause Family Wine.
Commercial Growth & Market Development   Develop and execute global commercial strategies that accelerate profitable growth across wholesale, export, direct-to-consumer, hospitality, and experiential channels.
Strengthen market positioning and distribution across priority domestic and international markets.
Build and maintain strategic relationships with distributors, importers, key customers, hospitality partners, and industry stakeholders.
Identify new revenue opportunities through market expansion, brand extensions, partnerships, wine tourism, events, and consumer experiences.
Ensure commercial strategies appropriately balance revenue growth, pricing discipline, brand positioning, and long-term brand equity.
Establish and monitor clear commercial KPIs, including revenue growth, margin, distribution, customer acquisition, DTC performance, visitation, and brand health.
Brand Stewardship & Consumer Experience   Protect and enhance the distinctive heritage, positioning, reputation, and long-term equity of each portfolio brand.
Ensure each winery maintains a clear and differentiated brand identity while benefiting from the scale and capabilities of the broader Krause Family Wine platform.
Champion premium and luxury brand standards across wine, hospitality, storytelling, communications, and consumer engagement.
Oversee the development of differentiated hospitality and guest experiences that increase brand affinity, visitation, loyalty, and direct-to-consumer conversion.
Partner with marketing and communications leadership on brand strategy, digital engagement, experiential activations, public relations, and global campaigns.
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