Snr Marketing & Category Development Manager

Snr Marketing & Category Development Manager

Location:

Assago, MI, IT

Job Type:

Edgewell is not just a company, but a vibrant global community of  6,800 visionaries, doers, and makers . Our family of over  25 personal care brands  serves people in more than  50 countries . We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of  People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Senior Marketing & Category Development Manager
Assago, Milan
Hybrid Working

Please note:

this is a fixed-term position.

Let’s Talk About You
You’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine. Well, if you’re interested in our role, this might be your next step! We are looking for an experienced Snr Marketing & Cat Dev Manager to join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and recently acquired Cremo Grooming… just to name a few!).

Now, Let’s Get Down to Business

If there’s one thing, you’ll get here at Edgewell, it’s a collaborative group full of likeable, diverse and nurturing colleagues. They’re an inspiring bunch.

Here’s a sample of what you’ll get up to:

Marketing Planning:
Develop strategic and operational marketing plans for Italy and Spain, partnering with the Head of Marketing & Cat Dev and the Brand Strategy International team.

Local Market Activation:
Manage the assigned brand and product portfolio — positioning, technical, supply and logistics — in partnership with commercial teams.

Market Analysis:
Turn market data (Nielsen, Kantar, ad hoc research) into growth proposals and corrective actions, run retail pricing and comparative analyses, and monitor competitor activity.

Communication & Execution:
Shape Wilkinson’s communication strategy — write creative briefs (digital, social, PR, copy adaptations) and assess agency proposals to develop compelling materials.

Markets Ambassador:
Build strong ties with the Brand Strategy International team to adapt the brand strategy locally, while championing local needs and challenges back to the international team.

Budget:
Track Advertising & Promotion spend for your categories, supporting the commercial and category teams in Italy and Iberia.

Category Reviews:
Lead assigned category and innovation reviews

Trade Story:
Build customer-facing presentations grounded in analysis and actionable recommendations.

Growth Strategy:
Grow categories and brands through effective execution of the 4

Ps.

Customer Partnership:
Act as a strategic partner to customers, developing joint initiatives rooted in buyer and consumer insight.

Performance Management:
Set clear performance targets and monitor results.

Are You Ready to Show Us What You’ve Got?

We’re looking for an someone with significant experience ideally gained within an FMCG or Cosmetics business. While your experience is of course important, we’re all about making useful things joyful, so we love when our prospective candidates are passionate about this too.

Here’s what we are looking for:

Experience:

10+ years across Trade Marketing, Sales and Marketing roles.

Analytical Mindset:
Critical thinking with a strong results orientation.

Business Partnering:
Able to influence critical decisions across teams.

FMCG Expertise:
Proven knowledge of the FMCG business model.

Collaboration:

Assertive, flexible and collaborative with…