Product Marketing Manager, Creative Products

Responsibilities
As part of the Global Monetization Creative Product Team, you will play a pivotal role in scaling creative adoption across Europe, empowering advertisers to unlock Tik Tok’s creative potential and driving sustained revenue growth through innovative product solutions.

Our Advertiser Enablement team is the gateway between Creative Product and the EUI market, including both GBS and our clients directly; we are the frontline for driving revenue, ensuring that Creative is a lever for Tik Tok growth, and that our products are adopted across our largest activations.

Our team is looking for an entrepreneurial, high-EQ creator- and product marketing expert, who can help bring our advertisers’ visions to life with exciting content.

The ideal candidate will have extensive experience collaborating with product teams, creative partners, creative teams, and content creators in a commercial context, with a proven ability to influence advertisers to embrace creative as a catalyst for business success. Candidates should be equally comfortable navigating high-level campaign performance discussions with marketing directors and negotiating incentive plans with creative partners to drive sustained engagement.

Responsibilities:

- Own and lead creative product strategy in the Italian market, driving revenue growth and maximizing product penetration.
- Serve as a subject matter expert on Tik Tok’s Creative Product Suite (Tik Tok One, Symphony, and others), providing insights and actionable recommendations to both internal teams and external clients.
- Cultivate deep relationships within Tik Tok’s creative ecosystem, educating partners and clients on best practices while identifying key revenue-driving levers across the region
- Develop and refine monetization strategies by leveraging data trends and incorporating inbound feedback, continuously optimizing product performance to maximize revenue impact
- Frame creative input as a growth catalyst in marketing activations
- Track and analyze key performance indicators such as revenue, adoption rates, and customer retention, providing actionable insights to optimize product adoption and campaign performance
- Manage end-to-end creative product enablement across the demand side, ensuring seamless pre- and post-sales execution while maintaining strong partner relationships that drive long-term success

Qualifications

Minimum Qualifications:

- 5+ years of experience in product marketing, creative strategy, or advertising, with a proven track record of driving revenue growth through innovative creative product solutions and data-driven strategies.
- Direct experience managing the advertising RFP process with a strong understanding of digital marketing tactics, KPIs, and the ability to align proposals with client objectives.
- Demonstrated expertise in product and data analytics, with the ability to translate insights into actionable recommendations that optimize product performance and revenue growth.
- Strong experience in delivering persuasive and strategic presentations to senior-level clients at brands and ad agencies, effectively communicating product value and creative impact.
- Excellent oral and written communication skills across multiple channels, including executive-level briefings, client presentations, and internal stakeholder engagement.
- Proven ability to lead collaboration across cross-functional teams—including sales, product, and creative partners—to align on monetization goals and ensure seamless execution of strategic initiatives.
- Fluent in Italian and English

Preferred Qualifications:

- MBA/Masters Educated

About Tik Tok
Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy.…