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Specialist II, Brand Marketing, Running & Training
Job Description & How to Apply Below
You will work closely with cross-functional partners across Running, Training, Sports Marketing, Marketplace, Merchandising, Communications, Digital Marketing, Creative, Retail Marketing and Nike Direct teams. Externally, you will collaborate with agencies, athletes, coaches, trainers, running crews, training gyms, communities and other key stakeholders to help bring brand initiatives to life.
You will report to the Running
-Training – ACG – Tennis, Italy Brand Marketing Manager. Success in this role comes through curiosity, collaboration and a deep understanding of the Italian Running and Training landscape. You'll act as a connector between consumer insights, sport trends, crews, communities and brand priorities, helping translate opportunities into impactful brand experiences.
WHO WE'RE LOOKING FORWe're looking for a sport-connected marketer with a genuine passion for Running in all differet terrains and outdoors, and Training, strong local relationships and a clear understanding of how these realities operate.
You have an established connection with the Italian Running and Training scene, including communities, crews, athletes, coaches, trainers and relevant stakeholders. You understand the needs and behaviours of local consumers and can identify credible opportunities for Nike to engage with them.
You combine strategic thinking with strong executional skills and are comfortable working across multiple projects and stakeholders. You are curious, proactive and collaborative, and motivated by creating authentic connections between Nike, athletes and running and training entities.
You'll bring:
Strong and established connections within the Italian Running (in all differet terrains and outdoors) and Training scene, including communities, crews, athletes, coaches, trainers, gyms and key local stakeholders.
Deep understanding of the Italian Running and Training consumer landscape, participation behaviours, community, crew, dynamics and marketplace opportunities.
Genuine passion for Running and Training and an appreciation of the role sport plays in consumers' lives and culture.
Ability to identify consumer and sport insights and translate them into relevant brand opportunities and experiences.
Strong storytelling and presentation skills, with experience creating clear and compelling decks, recaps and presentations.
Excellent organisational and project management skills, with the ability to manage multiple priorities and timelines simultaneously.
Strong stakeholder management and communication skills, with the ability to build productive relationships across internal and external partners.
A collaborative mindset and willingness to work across functions to deliver integrated brand initiatives.
Attention to detail and commitment to delivering premium execution.
Experience supporting Running and Training events, community activations, content productions, campaigns or consumer experiences.
WHAT YOU’LL WORK ONIn this role, you will support the development and execution of Nike's Running and Training brand strategy in Italy by helping identify consumer and community opportunities, contributing to brand initiatives and bringing projects to life through best-in-class execution.
You will work across seasonal priorities, community-led initiatives, consumer experiences, athlete partnerships and storytelling moments that strengthen Nike's connection with Running and Training consumers throughout the marketplace.
Key responsibilities include:
Monitoring Running…
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