GTM Director

GTM Director
We’re looking for a commercially driven Go-To-Market leader to own how Treatwell takes its products to market across Europe. Working closely with our sales teams and leaders, and with Product, you’ll turn our roadmap into revenue, with a particular focus on growing our financial services product line.
At Treatwell we don’t just sell software: we help Europe’s best salons and spas digitalise their business, grow their revenue and improve the experience they offer their clients.
You’ll be the strategic owner of go-to-market for Treatwell across Europe. With a strong commercial mindset and a highly collaborative approach, you’ll define how we position, price, package and launch our products, and partner with Sales to turn them into real, measurable revenue.
You will be responsible for:
Commercial go-to-market strategy:
Own and lead Treatwell’s European go-to-market strategy, defining target segments, positioning, pricing, packaging and commercial priorities, with a clear focus on revenue growth.
Financial services revenue:
Own and lead projects that drive revenue for the financial services product line, from payments to new financial solutions, setting clear targets and taking accountability for results.
Sales partnership:
Work closely with our sales teams and sales leaders across markets to shape commercial plans and targets, and turn go-to-market strategy into pipeline, deals and revenue.
Sales enablement & playbooks:
Build scalable playbooks, pricing guidance, sales narratives and training that help local market teams sell our products and drive adoption on the ground.
Product launches:
Partner with Product to bring new products and features to market, from validation and pilots through to full European rollout, bringing the commercial and customer perspective into the roadmap.
Product-led growth:
Alongside our sales teams, build in-app and self-serve sales motions that help adoption and revenue scale efficiently.
Cross-functional leadership:
Partner with Product, Supply, Finance, Operations, Legal and local market teams to embed payments into acquisition, onboarding, account management and retention.
Strategy into execution:
Translate strategy into clear execution plans with owners, timelines and KPIs, proactively removing blockers and driving accountability across teams that don’t report directly into the role.
Commercial performance & optimisation:
Track and drive adoption, revenue and margin across markets, using data and customer insight to optimise pricing, packaging and the sales funnel.
Stripe partnership:
Manage Treatwell’s strategic partnership with Stripe, acting as the senior commercial point of contact and aligning joint go-to-market plans and growth priorities.
About you   Proven experience in go-to-market, commercial strategy or sales strategy roles within a fast-growing digital or tech company (marketplaces, SaaS, delivery, fintech or similar)
Strong commercial focus, with a track record of owning revenue targets and driving measurable growth
Multi-market experience is a must: you’ve worked closely with sales teams and sales leadership across multiple markets
Experience leading commercial strategy across multiple markets, ideally in a central or group-level role
Strong analytical skills and confidence building business cases, commercial models and senior leadership updates
Excellent stakeholder management and the ability to influence and drive accountability without direct authority
Exposure to payments, fintech or embedded finance products is a plus
About Treatwell  We’re a team of 800+ people working every day to transform the beauty industry across Europe. We’ve built the leading salon management software, connected to Europe’s number one marketplace, helping thousands…