Strategist, Audience Campaign Activation

remote:

this role is based remotely but if you live within a 50-mile radius of austin, detroit, milford or mountain view, you are expected to report to that location three times a week, at minumum.

the role:

as an audience campaign activation strategist, you will sit at the heart of gm's modern marketing engine turning data into real‑world impact by ensuring the right audiences reach the right channels at the right time. You'll be the hands‑on expert, orchestrating how gm's audience intelligence flows through our ecosystem, powering campaigns that shape brand perception, drive customer engagement, and fuel business growth.

You'll partner closely with audience strategists, marketers, agencies, and operations teams to bring audience plans to life across platforms. Your work ensures every campaign has the fuel it needs: compliant, validated, high‑quality audiences delivered flawlessly across media, crm, website, and emerging channels. If you thrive in fast‑paced environments, love solving problems at the intersection of data and marketing and get energy from making complex systems run smoothly, this is your role.

You're not just activating audiences; you're enabling smarter, more personalized experiences for millions of customers.

what you'll do:

• manage end‑to‑end audience activation workflows across liveramp, cdp, and other audience delivery tools
• maintain rigorous tracking of audience delivery status, milestones, refresh cycles, and activation readiness
• validate audience delivery performance, match rates, and data integrity across all endpoints
• monitor data and platform usage and enforce governance requirements across teams and platforms
• collaborate with strategists, planning teams, and agency partners to understand campaign audience needs
• maintain detailed documentation of activation workflows, governance processes, and delivery standards
• proactively identify opportunities to streamline activation processes, improve accuracy, and reduce manual effort
• contribute to broader audience operations initiatives that enhance gm's audience

your skills & abilities (required qualifications):

• bachelor's degree in business administration, marketing, communications, information systems or related field
• 3+ years of experience in marketing operations, ad operations, crm operations, or audience activation - preferably within enterprise-scale environments
• hands‑on experience with audience activation platforms such as liveramp, databricks, adobe or other marketing activation platforms
• ability to develop & maintain relationships with business stakeholders, partially through accountability, following up on requests and delivering on commitments
• ability to collaborate cross‑functionally to ensure project success
• ability to quickly ramp up on new domains and understand business needs
• innate curiosity to understand the 'why' behind the 'what'
• strong project management, documentation, and process management skills
• comfortable working with large datasets, taxonomy and audience structures; able to query and pull data using sql and/or python
• detail‑oriented with a strong sense of ownership, follow‑through, and accountability to deadlines

this job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

compensation:

• the expected base compensation for this role is: $81,000 - $131,600. Actual base compensation within the identified range will vary based on factors relevant to the position.
• bonus potential: an incentive pay program offers payouts based on company performance, job level, and individual performance.
• benefits: gm offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, health savings account, flexible spending accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, gm vehicle discounts and more.

gm does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This includes direct company sponsorship, entry of gm as the…