Head of Campaign Management

Overview

Waters Corporation is seeking a strategic and result-driven Head of Campaign Management to lead a high-performing global team responsible for driving measurable growth across key markets.

In this role, you will oversee 3–4 leaders and their teams, each managing multiple campaigns that support Waters’ Strategic Marketing Initiatives (SMIs). You will lead the design, execution, and optimization of global marketing campaigns that align with business priorities, accelerate growth, and generate high-quality MQLs that fuel the funnel and contribute directly to revenue.

As a cross-functional leader, you’ll collaborate closely with Product Marketing, Sales, and Regional Marketing teams to ensure seamless alignment of strategy and execution across business segments. You’ll champion data-driven decision-making, ensuring every campaign is designed to deliver measurable commercial impact and meaningful customer engagement.

If you’re passionate about transforming insights into integrated marketing programs that deliver real business results, we invite you to join our team and help shape the next chapter of Waters’ growth journey.

• Lead Strategic Campaign Planning Partner with Segment Leaders, Product Marketing, and Commercial teams to develop integrated campaign plans that drive strategic growth across key programs and new product introductions (NPIs). Ensure campaign objectives align with Waters’ Strategic Marketing Initiatives (SMIs) and market expansion goals.
• Lead and Develop a Global Campaign Team Provide strategic direction, clear prioritization, and hands-on coaching to a high-performing team of campaign specialists and managers. Ensure campaigns are executed with excellence—delivering funnel fill, high-quality MQLs, and measurable revenue impact aligned with business priorities.
• Establish Campaign KPIs and Success Metrics Define and track performance indicators across the full funnel, including engagement, MQLs, SQLs, pipeline influence, and revenue contribution. Conduct monthly reviews of marketing leading indicators to inform data-driven decisions and ongoing channel optimization.
• Craft Messaging and Value Propositions Collaborate with Product Marketing, Segment Stakeholders, and Content Teams to develop differentiated, persona-based messaging that resonates across regions, industries, and customer segments—ensuring clarity and consistency in all campaign communications.
• Optimize Lead Management and Funnel Performance Partner with Sales and Commercial Operations to ensure seamless lead capture, routing, nurturing, and conversion processes. Oversee campaign workflows to ensure MQLs and opportunities are accurately tracked and attributed, improving funnel velocity and conversion rates.
• Drive Performance Reporting and Insights Develop and maintain actionable dashboards that provide visibility into campaign performance by channel, persona, region, and product. Lead weekly and bi-weekly performance reviews with segment teams, leveraging data to guide budget optimization and maximize marketing ROI.

What You’ll Bring

• A strategic mindset with the ability to translate business priorities into actionable marketing programs that deliver measurable commercial impact.
• A passion for building and scaling campaign frameworks that drive alignment, efficiency, and consistency across global teams.
• A proven ability to connect strategy with execution, balancing creative vision with data-driven decision-making.
• The confidence to collaborate and influence across functions—from Product Marketing and Sales to Regional and Digital Marketing teams.
• A growth-oriented perspective, focused on innovation, continuous improvement, and performance optimization.
• A commitment to fostering a collaborative, high-performance culture that empowers teams to experiment, learn, and deliver results.
• 10+ years of experience in B2B marketing with a proven track record of leading integrated, multi-channel campaign strategies that drive measurable growth.
• Demonstrated success in building, leading, and developing high-performing global marketing teams.
• Deep understanding of demand generation, campaign orchestration, and…