Senior Director, Global Growth Marketing

• Req. # 27821
• Job Family MK - Marketing
• Location US
• Pay Range Minimum USD $
• Pay Range Maximum USD $

The Senior Director, Global Growth Marketing will lead the strategy and execution required to establish Waters Advanced Diagnostics (ADx) as an innovative, top-tier in vitro diagnostics company. This leader will define and activate a unified global brand, strengthen market awareness, accelerate demand generation, and partner across Business Segments and Regional Commercial teams to translate strategic priorities into measurable revenue growth. The role requires a global, data-driven marketing executive who can integrate brand, digital, content, events, customer engagement, and commercial execution across complex markets and geographies.

• Position Waters ADx as an innovative IVD leader: Develop and execute global positioning that increases awareness, strengthens brand recognition, and clearly communicates the division's differentiated value to customers, partners, and the broader diagnostics market.
• Lead portfolio and solution marketing: Build compelling value propositions and integrated campaigns for automation solutions, including Modular Kiestra and Project Centaur, emphasizing throughput, flexibility, modularity, and ease of use; and for informatics solutions, including Synapsis for antimicrobial resistance, review by exception, and emerging-resistance insights.
• Establish disease-state leadership: Create global marketing strategies that position ADx as a recognized leader in sepsis and antimicrobial resistance, cervical cancer and women's health, endocrinology, newborn screening, and pediatric care.
• Deliver global events and customer engagement: Execute a unified event strategy and consistent Waters ADx branding and messaging across ADLM, ESCMID, ASM, relevant clinical and medical conferences, regional KOL and Innovation Days, and regional user meetings.
• Accelerate digital demand generation: Generate qualified demand through integrated trade show, event, social, and digital-channel strategies, including Linked In and other priority platforms.
• Lead Waters-BD integration and brand launch: Direct the Waters Advanced Diagnostics brand launch, rebranding, website migration and launch, eCommerce evolution, and development of a holistic brand identity, messaging architecture, and market positioning for both the division and Waters Enterprise.
• Advance near-term digital commerce opportunities: Identify and prioritize eCommerce and digital initiatives with tangible near-term commercial impact.
• Strengthen marketing capabilities: Assess and round out the capabilities, operating model, and resources needed to support the legacy Clinical Business Unit and the integrated ADx organization.

• Strategic revenue growth and go-to-market leadership: Collaborate with Business Segment and Regional Commercial leaders to shape go-to-market strategies and convert them into actionable, measurable plans that drive top-line growth across global markets.
• Performance-driven campaign management: Establish campaign objectives, measurement frameworks, and operating rhythms that use analytics to improve decision-making, campaign effectiveness, customer engagement, pipeline contribution, and return on investment.
• Global team leadership and organizational impact: Build and lead a high-performing, matrixed global marketing organization. Develop Centers of Excellence across digital channels, content strategy, creative services, brand implementation, and customer engagement to ensure quality, scalability, and consistency.
• Talent and culture leadership: Attract, mentor, develop, and retain world-class talent while fostering inclusion, cross-cultural collaboration, accountability, and an enterprise mindset.
• Digital innovation and best practices: Partner with Digital, IT, and Enablement teams to scale marketing automation, strengthen SEO and SEM performance, improve customer journeys, and embed modern digital marketing practices across ADx.
• Financial and budget oversight: Lead marketing budgeting and forecasting with strong financial discipline. Optimize investment and resources across segments and regions, ensuring that spending is aligned with strategic priorities, revenue impact, and measurable ROI.

• Bachelor's degree in marketing, Business, or a related field; MBA preferred.
• 10-15+ years of progressive B2B marketing leadership…