Principal Product Marketing Manager

Overview

About Empower Empower Software is the market-leading Chromatography Data System (CDS), trusted by the world’s leading pharmaceutical, biotechnology, food, and chemical organizations. More than 80% of drugs approved by the U.S. FDA are submitted using data processed through Empower, making it one of the most widely adopted scientific software platforms in regulated laboratories worldwide. As Empower continues to expand its capabilities across cloud, SaaS, analytics, and next-generation laboratory workflows, Waters is investing in the people and leadership required to drive growth, accelerate adoption, and bring innovative solutions to market.

Position Summary The Product Marketing Manager for Empower serves as a commercial leader for the business, ensuring alignment between product strategy, market opportunities, customer needs, and commercial execution.

This role combines traditional product marketing responsibilities with commercial operations leadership, connecting Product Management, Sales, Marketing, Finance, Services, Customer Success, and Regional Commercial teams to drive growth. The successful candidate will own the commercialization process across the Empower portfolio, ensuring that product investments are translated into compelling market stories, effective sales motions, optimized pricing strategies, and measurable business outcomes.

This individual will help drive strategic market understanding, competitive positioning, customer engagement, messaging, commercialization, and go-to-market execution while ensuring alignment across stakeholders and functions. The role also serves as the primary representative of the Empower business within Corporate Marketing, ensuring portfolio priorities, launches, messaging, and growth initiatives are effectively reflected in enterprise-wide marketing programs.

Responsibilities

Commercial Strategy & Operations Serve as the central coordination point for Empower commercialization activities.

Lead cross-functional alignment across Product Management, Sales, Marketing, Finance, Services, and Regional Commercial teams.

Drive execution of growth initiatives, new product introductions, subscription offerings, and commercial programs.

Establish and monitor key commercial performance indicators, providing visibility into adoption, pipeline, bookings, and growth metrics.

Identify and remove operational bottlenecks that impact business performance.

Pricing & Commercial Policy Coordinate pricing strategy, discounting frameworks, packaging, and offer construction across the Empower portfolio.

Partner with Finance and Commercial Excellence teams to evaluate business cases, competitive positioning, and revenue impact.

Support governance processes related to pricing approvals, commercial exceptions, and strategic opportunities.

Analyze pricing performance and recommend improvements to maximize revenue growth and profitability.

Go-to-Market Leadership Lead go-to-market planning for new product launches, enhancements, subscription offerings, and strategic programs.

Define launch requirements, commercialization milestones, readiness criteria, and success metrics.

Align product releases with commercial campaigns and regional selling motions.

Coordinate launch execution across all customer-facing functions.

Product Marketing Develop value propositions, messaging frameworks, and positioning for existing and emerging Empower capabilities.

Translate technical product functionality into compelling customer outcomes and business value.

Conduct market, customer, and competitive research to identify opportunities and inform product strategy.

Create and maintain buyer personas, market segmentation, and target audience definitions.

Represent the Empower portfolio within…