Product Management - Audience Building & Planning

Product Management
- Audience Building & Planning

Short Hills, NJ Full-time

Doceree is the world's only AI-powered Operating System for healthcare marketing. We aim to be a catalyst for change, improving healthcare by enabling more meaningful interactions with HCPs. Our patented AI brings deeper context to every HCP touchpoint-understanding who HCPs are, what they're exploring, how they engage, and when they make decisions, all in a privacy-compliant way. With this enriched context, every message becomes clearer, more relevant, and more likely to drive better healthcare outcomes.

In our journey of 5 years, we have earned four patents for innovation and even won a Silver award at the Cannes Lions, one of the world's top advertising honors. Over the years, we've also had the opportunity to work with 115+ pharma companies and collaborate with 30+ media publications, 150+ EHR platforms, 2,000+ publisher networks, and 35+ hospitals and health systems.

Our ecosystem connects us with more than 6 million verified doctors worldwide. Today, Doceree operates across 25+ countries, with teams based in New Jersey, London, and India.

Technology can connect the fragmented healthcare ecosystem to deliver information when it is most needed to improve patients' outcomes. We are expanding our footprints across the globe and enhancing our services, offering, and developing new products and solutions to address the unmet needs of industry.

Doceree is building the AI-powered Healthcare Marketing Cloud, a next-generation omnichannel platform transforming how pharmaceutical brands engage Healthcare Professionals (HCPs) and patients. Our platform moves beyond vanity metrics like impressions and clicks toward Clinical Intent — identifying critical decision-making moments and orchestrating the right engagement, across the right channel, at the right time.

We are looking for an Associate Director/Director of Product Management to own the Audience Builder & Planner pillar: the system of record for how customers discover, define, size, and plan HCP and patient audiences.

This role will partner closely with Data Science, Identity/Data Engineering, Design, Sales, and Customer Success teams to ensure our audience and planning products deliver measurable business impact for pharmaceutical clients.

Own end-to-end product strategy for the Audience Builder & Planner module of Doceree's DSP — the system of record for defining, sizing, and planning HCP and patient audiences

Define and maintain the product roadmap for audience creation, segmentation, taxonomy, and media planning capabilities, balancing innovation with commercial priorities

Conduct competitive analysis across DSP, DMP, and CDP audience platforms and identify positioning opportunities in HCP and patient audience planning

Present roadmap, progress, and strategic direction to executive leadership and key pharma clients

Product Execution

Drive the product lifecycle for audience building, cohort creation, reach/frequency and inventory forecasting, and pre-campaign planning workflows

Create prototypes and author high-quality PRDs, user stories, and specifications for audience segmentation, look-alike modeling, and planning tools that enable Engineering to execute with clarity

Drive weekly release cadences with a lean, fast-moving Engineering and Data Science team

Translate complex identity, data onboarding, and taxonomy requirements into intuitive planner experiences

Cross-Functional Collaboration

Partner with Data Science to evolve audience modeling, look-alike expansion, propensity scoring, and predictive planning capabilities

Work with Design to deliver intuitive experiences for audience creation, segment discovery, and media…