Service Line Manager
Listed on 2026-10-15
-
Management
Healthcare Management
Req #:
Category:
Marketing / Public Relations
Status:
Full-Time
Shift: Day
Facility: RWJBarnabas Health Corporate Services
Department:
Regional Corp Communications
Pay Range: $ - $ per year
Location:
95 Old Short Hills Road, West Orange, NJ 07052
Job Title:
Manager
Location:
SBC Corporation
Department Name:
Regional Corp Communications
Req #:
Status:
Salaried
Shift: Day
Pay Range: $ - $ per year
Pay Transparency:
The above reflects the anticipated annual salary range for this position if hired to work in New Jersey.
The compensation offered to the candidate selected for the position will depend on several factors, including the candidate's educational background, skills and professional experience.
A Typical DayThe Service Line Manager is responsible for the strategic development, narrative alignment, and reputation management of a designated portfolio of clinical service lines (e.g., Cancer & Neuro; Heart & Vascular; Medical Group/Primary Care; or Shared Services & Joint Ventures) across the RWJBarnabas Health system. Operating in a newly distinct communications capacity, this role focuses exclusively on building clinical thought leadership, protecting service line reputation, drafting specialized messaging, and managing localized clinical crisis situations.
The Service Line Manager serves as an embedded strategic communications advisor to Clinical Chiefs, Medical Directors, and Service Line Administrative Leaders, shifting executive relationships from tactical task-taking to data-driven consultation. Works in close, matrixed partnership with their respective Service Line Marketing counterparts and with the VP, Corporate Communications, VP Internal Communications and Regional Heads of Communications to ensure that volume-driving campaigns are reinforced with uncompromised earned media credibility and narrative integrity.
- Develop, implement, and manage a proactive, comprehensive communications and reputation strategy for all assigned clinical service lines in alignment with corporate narrative standards
- Serve as the primary, embedded communications consultant and trusted advisor to Clinical Chiefs, Service Line Administrative Leaders, and medical staff executives within the assigned clinical portfolio
- Partner in a matrixed structure with the Service Line Marketing Managers to seamlessly synchronize clinical growth initiatives and consumer campaigns with earned media coverage and expert PR positioning
- Author and refine high-stakes communications, clinical advancement announcements, physician-directed updates, and thought-leadership pieces regarding complex medical breakthroughs
- Direct rapid-response localized crisis communications, issue mitigation, and real-time narrative management for clinical incidents, service disruptions, or regulatory issues impacting the designated service lines
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