Senior Director, Consumer Research and Insights

Senior Director, Consumer Research and Insights

Country/Region

United States of America

State

California

City

Milpitas

Work Location

Work Mode

Employees work remotely

Salary Range

$ - $

Exemption Status

Exempt

Business Function

Consumer Insights and Analytics

Employment Type

Full-time

Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape.

Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality.

Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward.

Sandisk is seeking a strategic, results-oriented Senior Director, Global Consumer Research & Insights to lead consumer research, insights, and analytics across all regions, product categories, and segments. Reporting to the Chief Consumer Officer, this leader will set the consumer learning agenda and embed global, regional, and local consumer and shopper insights into brand, product, packaging, innovation, pricing, media, and go-to-market decisions.

As a member of the Global Consumer Leadership Team, this leader will build and manage a distributed team of researchers and analysts. The role will turn complex data into practical recommendations through insight frameworks, consumer personas, demand and revenue models, market opportunity assessments, pricing guidance, brand equity measures, and NPI volume forecasts.

Success requires strategic thinking, methodological discipline, executive presence, and the ability to influence learning across a complex global organization. A key priority is building advanced analytics and in-house AI modeling capabilities that identify emerging consumer trends, industry growth areas, and new product opportunities while establishing consistent standards for research quality, insight translation, and data-driven decisions.

Key Responsibilities:

Global Insights Strategy & Learning Agenda

• Lead Sandisk’s global consumer research, insights, and analytics strategy across regions, product categories, and consumer segments.
• Set the enterprise learning agenda and prioritize research investments based on strategic, commercial, and financial value.
• Integrate consumer, shopper, industry, and competitive insights into annual planning, long-range strategy, product roadmaps, brand architecture, and go-to-market priorities.
• Balance foundational research with rapid analysis that supports timely decisions in changing markets.

Research, Market Intelligence & Measurement

• Direct qualitative and quantitative research, including segmentation, usage and attitudes studies, ethnography, brand and campaign measurement, global KPI and NPI tracking, and behavioral analysis.
• Lead industry trend analysis, competitive assessments, market forecasting, and integrated research across the Americas, Europe, IMEA, APJ, and China.
• Establish measurement systems and data standards that improve research quality, consistency, and cross-market…