Sales Director

If you're looking to step into a national sales leadership role with real ambition and influence, don't scroll past this exciting opportunity with a privately owned B2B food service and drinks-sector business.

This position blends strategic commercial leadership with hands‑on execution, ideal for someone who enjoys shaping direction while remaining close to customers and partners.

You’ll be responsible for expanding UK market share, developing national and multi-site customer relationships, and building high‑performing distributor networks across sectors including hospitality, retail, catering, leisure, and more.

• Develop and deliver a UK growth and sales strategy aligned with wider international objectives
• Lead, mentor and develop a small, high-impact sales team
• Own and grow major national accounts, negotiating commercial agreements and long-term partnerships
• Strengthen and expand distributor and partner networks through structured programmes and performance management
• Work cross‑functionally with marketing, service and operations to deliver cohesive customer solutions
• Provide accurate forecasting, commercial insight and performance reporting

A competitive basic salary is on offer for the role alongside bonus and company car.

• Senior B2B commercial leadership experience within food service, drinks brands, hospitality, retail or related sectors
• Proven success managing national or multi-site accounts
• Experience building and optimising distributor or partner channels
• Strategic, commercially astute and comfortable operating in a smaller, entrepreneurial environment
• Happy to travel across the UK, with very occasional European travel

This is a UK‑wide role so you can be based wherever – as long as you're happy visiting company offices in the Midlands from time to time.

This role offers genuine senior influence and long‑term growth opportunity within an ambitious business. Interested? Apply now for a confidential discussion.