Digital Marketing Manager

About The Role

Job Title: Digital Marketing Manager

Salary: £46,700 - £56,000 + 15% Bonus + Benefits!

Location: Hybrid role, with 2–3 days per month at the Milton Keynes head office

Working Hours: Monday - Friday, 37.5 hours per week (9:00am – 5:30pm)

Job Status: Permanent

At cinch our mission is simple - to remove the faff from buying and owning cars, giving customers more choice, with more ease. Already the UK’s largest online used car retailer, we’re expanding our offering with an exciting roadmap of online and physical retail solutions - including faff‑free car servicing at over 100 locations across the country. We’re part of Constellation Automotive Group - a family of brands that also includes We Buy Any Car, British Car Auctions (BCA) and Marshall Motor Group.

Together, cinch and Marshall operate as Constellation Retail - bringing together 100+ years of motoring know‑how at 130+ stores (Marshall) with a market‑leading digital experience from a much‑admired brand (cinch).

The road ahead for you is clear. Join us and you’ll get a unique opportunity to grow your career across two leading automotive brands that are really going places. Buckle up and enjoy the ride.

To manage and optimise our digital marketing activation and strategy across key digital channels, including Paid Social, Display, Online Video (including You Tube) and Affiliates. The role acts as a central strategic lead for these channels, translating business objectives into effective media strategies, while managing internal teams and agency partners to activate and deliver against agreed performance targets. Operating with a high degree of autonomy, the role combines strong technical expertise with commercial and analytical rigor to continuously improve channel effectiveness and contribution to core KPIs.

This role sits in the central marketing team, working across both the cinch and Marshall brands.

• Lead the Paid Social/Affiliates Executives to deliver best‑in‑class activations, overseeing the structure, creation and optimisation of campaigns. Ensuring activity is aligned to business objectives and performance targets.
• Work with the Media Agency to help shape our Display/You Tube strategy including Programmatic and Native.
• Ensure campaigns are pacing and performing to plan, proactively working with teams to deliver agreed KPIs within budget.
• Support with the fielding of creative production and supply.

• Responsible for overseeing all measurement strategy associated with the aforementioned channels, including reporting (weekly, quarterly, channel related and creative focused), in addition to tracking and tagging.
• Work alongside the Head of Digital Marketing & Marketing Effectiveness to develop forecasting and performance models (e.g., conversions, revenue) to inform planning, optimisation and decision making.
• Manage the programme for test & learn across channels ensuring results are statistically significant and taking learnings to ensure continuous campaign improvements.
• Support the Head of with slideware production for senior team presentations and business reviews with their associated channels.
• Line manage Paid Social and Affiliates Executives, providing clear direction, prioritisation, coaching and performance management.
• Support development of team capability, ensuring best practice, learning and progression across channels.
• Manage external platform and supplier relationships (e.g., Meta, Google, Tik Tok), ensuring strong delivery, effective collaboration and ongoing performance improvement.
• Key stakeholder for Media Agency challenging partners to deliver best in class output, effectiveness and value.
• Support end‑to‑end procurement processes for selection/onboarding new suppliers/ fielding renewals processes for existing suppliers.
• Build strong relationships with cross functional teams to support with campaign execution and measurement (Brand, Content, Product, Decision Intelligence and Engineering).
• Confidently communicate complex technical concepts to both technical and non‑technical stakeholders.
• Own day‑to‑day financial processes…