Resident Creative | Merlin

Job Details

Job Title:

Resident Creative | Merlin

Reports To:

VP, Creative

Place of Work:
Milton Keynes, UK

Status:
Mobile (3 days a week in UK office, 2 days remote)

Other:
Full Time

As the world’s largest producer of groundbreaking live entertainment, and a leading force in the themed entertainment industry, RWS Global creates meaningful connections and customized experiences spanning from theatrical productions to events, multimedia and more. In 2024, the entertainment leaders expanded capabilities into live sporting events with the introduction of RWS Global Sports.

Headquartered in New York, London, Cincinnati, Orlando, Sydney, and Riyadh, with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base, RWS Global serves major brands and corporations, theatres, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals worldwide.

The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, Marella Cruises, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros.,

Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit

Reporting to the VP, Creative, the Resident Creative is responsible for supporting the creation of RWS Global experiences with a focus on LEGOLAND® park projects. From dreaming up the next big holiday wonderland, immersive activation, haunted house, light‑up experience, large‑stage production, or food‑and‑beverage revenue‑driving experience, the Resident Creative is also responsible for upholding RWS Global and LEGO® brand standards and ensuring the creative vision is executed to client specifications.

• Lead creative ideation, development, and direction for RWS Global & LEGOLAND® live entertainment, events, and immersive experiences.
• Write and develop original, story driven concepts rooted in LEGOLAND® brand worlds.
• Establish and guide clear creative visions across directing, choreography, scenic, costume, media, lighting, and music.
• Support early-stage concept work including scripting, character development, narrative outlines, and storyboards.

• Ensuring all creative outputs align with RWS & LEGOLAND® brand guidelines, tone, and storytelling principles, and act as a global LEGOLAND® brand guardian.
• Champion best in class family entertainment, balancing creativity with safety, clarity, and accessibility.
• Contribute to and support a clear, efficient creative approval processes across global markets.
• Ensure creative concepts align with Merlin health, safety, and security standards.

• Partner with global and regional production, entertainment, and operations teams to deliver culturally relevant experiences across markets.
• Collaborate with internal teams and external vendors to develop and maintain global entertainment asset libraries (scripts, audio, choreography, training, brand guidance).
• Mentor and support regional Entertainment Leads, upholding global standards while enabling local creativity.
• Build strong cross functional relationships within RWS Global and Merlin to support growth and scalability.

• Stay current on themed entertainment, live experience, and family entertainment trends.
• Support market research and consumer insight analysis to inform future creative strategy.
• Identify opportunities to improve creative workflows, tools, and processes for efficiency and impact.