Resident Creative | Merlin

Job Details

• Job Title: Resident Creative | Merlin
• Reports To: VP, Creative
• Place of Work: Milton Keynes, UK
• Status: Mobile (3 days a week in UK office, 2 days remote)
• Other: Full Time

Reporting to the VP, Creative, the Resident Creative is responsible for supporting the creation of RWS Global experiences with a focus on LEGOLAND® park projects. From dreaming up the next big holiday wonderland, immersive activation, haunted house, light‑up experience, large‑stage production, or food‑and‑beverage revenue‑driving experience, the Resident Creative is also responsible for upholding RWS Global and LEGO® brand standards and ensuring the creative vision is executed to client specifications.

• Lead creative ideation, development, and direction for RWS Global & LEGOLAND® live entertainment, events, and immersive experiences.
• Write and develop original, story driven concepts rooted in LEGOLAND® brand worlds.
• Establish and guide clear creative visions across directing, choreography, scenic, costume, media, lighting, and music.
• Support early‑stage concept work including scripting, character development, narrative outlines, and storyboards.

• Ensuring all creative outputs align with RWS & LEGOLAND® brand guidelines, tone, and storytelling principles, and act as a global LEGOLAND® brand guardian.
• Champion best in class family entertainment, balancing creativity with safety, clarity, and accessibility.
• Contribute to and support a clear, efficient creative approval processes across global markets.
• Ensure creative concepts align with Merlin health, safety, and security standards.

• Partner with global and regional production, entertainment, and operations teams to deliver culturally relevant experiences across markets.
• Collaborate with internal teams and external vendors to develop and maintain global entertainment asset libraries (scripts, audio, choreography, training, brand guidance).
• Mentor and support regional Entertainment Leads, upholding global standards while enabling local creativity.
• Build strong cross‑functional relationships within RWS Global and Merlin to support growth and scalability.

• Stay current on themed entertainment, live experience, and family entertainment trends.
• Support market research and consumer insight analysis to inform future creative strategy.
• Identify opportunities to improve creative workflows, tools, and processes for efficiency and impact.

• Collaborate with production teams on creative scopes, schedules, and project deliverables.
• Coordinate creative schedules with on‑site management during rehearsals and implementation.
• Provide creative and administrative support to directors and production leadership as needed.

• Bachelor’s degree in Theatre, Playwriting, Scripting, Creative Direction, or equivalent practical experience.
• 2+ years of experience in event creation, live entertainment, or leisure & attractions.
• Versatile experience in directing and/or writing live entertainment productions, narratives, immersive experiences, and/or interactive installations.
• Experience in creating permanent experiences as well as short‑term experiences for families and young audiences.
• Experience and/or knowledge in food, beverage and merchandise and incorporating into experiences and/or events.
• Passionate about leisure and entertainment attractions.
• Attention to detail: please type the word “Blue Iguana” at the top of your resume prior to applying.
• Proven ability to effectively manage multiple priorities, projects, ad hoc assignments, and deadlines.
• Advanced skills in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) or willingness to learn.
• Motivated and effective self‑starter with a record of project success.
• Independent worker with capacity for multi‑tasking.
• Effective written and verbal communication skills.
• Ability/experience in light choreography and movement is a plus.
• Maintaining a valid passport and a flexible schedule allowing for approximately 45% domestic and international travel.

While this is intended to be an accurate…