Digital Marketing Specialist

Milton Keynes Village, United Kingdom | Posted on 10/07/2025

We are seeking a talented and driven Digital Marketing Specialist to join our UK office. This role will be key in driving online visibility, lead generation, and brand awareness through multi‐channel digital campaigns. The ideal candidate is creative, data‑driven, and proactive, with strong knowledge of modern digital marketing tools and techniques.

• Campaign Management
  :
  Plan, execute, and optimise paid and organic digital campaigns (PPC, SEO, and social media).
• Content Creation & Management
  :
  Work with the marketing team to create engaging copy, visuals, and multimedia assets for websites, blogs, social platforms, and email campaigns.
• Analytics & Reporting
  :
  Monitor, analyse, and report on KPIs (traffic, engagement, conversions, ROI) using tools such as Google Analytics, Google Ads, social insights and SEMRush.
• SEO/SEM
  :
  Implement strategies to improve website rankings, increase traffic, and optimise user experience.
• Social Media
  :
  Manage the company’s UK and global social presence across platforms (Linked In, Facebook, Instagram, X, You Tube), driving engagement and community growth.
• Video Work
  :
  Plan, create and assist with video content for websites, social media, and campaigns.
• Website Management
  :
  Support content updates, landing page creation, and CRO (conversion rate optimisation). Work with in‑house developers to improve site performance.
• Collaboration
  :
  Work closely with product, design, marketing and sales teams to ensure alignment of marketing campaigns with business objectives.
• Market Research
  :
  Monitor competitors, industry trends, and customer behaviour to identify opportunities.

• Proven experience (1‑3 years) in digital marketing, ideally in a B2B environment.
• Strong knowledge of SEO, PPC, and social media marketing.
• Proficiency with tools such as Google Analytics, Google Ads, Google Tag Manager, Facebook Ads Manager, Linked In Campaign Manager, and SEMRush.
• Experience with content management systems (e.g., Magento, Shopify).
• Strong copywriting and communication skills with attention to detail.
• Ability to analyse data and provide actionable insights.
• Highly organised, able to manage multiple projects and deadlines.
• Experience in the industrial/manufacturing sector or technology products.
• Knowledge of marketing automation software (e.g., Zoho).
• Graphic design or video editing skills (Adobe Creative Suite, Canva).
• Familiarity with CRM platforms such as Zoho CRM.

Enjoy a well‑deserved work‑life balance with 21 holiday days plus bank holidays.

• Additional day off for birthday (terms apply)
• Additional day off over the Christmas period (terms apply)

Invest in your future with our company pension scheme, providing a solid foundation to your retirement plans.

Experience hassle‑free commuting with our onsite parking facilities, making your journey to work more convenient and stress‑free.

Adam Equipment Co Ltd is an Equal Opportunity Employer and does not discriminate on the basis of race or ethnicity, religion, sex, national origin, age, veteran disability or genetic information or any other reason prohibited by law in employment.