Digital Marketing & Insights Manager

About the role

Hello,

We are Recognise Bank; a modern business bank built to support the UK’s SMEs with tailored lending and savings solutions. Founded in 2017 by experienced business owners, we set out to challenge traditional banking by offering more flexibility, understanding, and practical support to help businesses thrive. Since receiving our banking licence in 2021, we’ve built a loyal customer base and a strong, diverse team that puts people first.

Our vision is building stronger futures with bespoke financial solutions. We understand that no two financial needs are the same, which is why we work closely with UK SMEs and individuals to unlock potential others often overlook. Through smart, flexible lending and savings products, we’re here to build and grow stronger futures for lasting success.

Our values shape how we work and grow together:

• 💪 Can do, will do:
  We take ownership, solve problems, and adapt as our customers’ needs evolve.
• ✨ Be brilliant:
  We show up with curiosity and energy, always striving for better.
• 🤝 Do the right thing:
  We act with integrity, responsibility, and care in everything we do.
• 💡 Make a difference:
  We focus on impact, helping our customers, colleagues, and communities succeed.

• Manage Recognise Bank’s digital channels, including website content, SEO, paid media, and analytics
• Own CMS updates and work with technical partners to optimize user journeys (linked to KPIs), conversion rates and on-site experience.
• Lead on planning and executing digital campaigns across SEO, paid search, paid social, and display channels – ensuring all activity is on-brand, compliant and performance driven.
• Develop and optimize the email marketing strategy, including automation, segmentation, and performance tracking to improve engagement and conversion.
• Manage the social media channels and calendar, ensuring posts are consistent with brand tone, relevant and compliant.
• Own lifecycle marketing, automation and CRM initiatives to enhance targeting and personalisation.
• Manage and analyse customer and broker feedback programmes (NPS, Trustpilot, broker satisfaction).
• Translate data and feedback into clear insight reports and recommendations for marketing and product teams.
• Build and maintain performance dashboards covering email KPIs, campaign ROI, conversion tracking, and overall marketing effectiveness.
• Propose and manage digital budgets and channel allocations in line with strategic priorities.
• Lead SEO and paid media activity with external agencies, ensuring campaigns are measurable, cost-effective and continually optimized.
• Partner with the Marketing Manager to integrate insight into journey design and campaign planning

• Marketing degree, CIM or equivalent experience.
• 5+ years experience in digital marketing (including strategy development) and analytics, ideally within financial services or a fast-paced B2B/B2C environment.
• Strong understanding of and proven experience in SEO, paid social, analytics tools (GA4, Data Studio, Power BI), and CMS platforms.
• Experience with email marketing platforms and marketing automation tools.
• Proven experience with customer and broker feedback programmes (NPS, Trustpilot, broker satisfaction). Confident analyzing data, developing dashboards and reporting frameworks.
• Analytical mindset and proven experience in turning data into actionable insight.
• Excellent stakeholder management and communication skills, with the ability to influence senior stakeholders in relation to strategy.
• Strong project management and organizational skills, comfortable managing multiple priorities.
• Proven experience of managing third-party agencies and technical suppliers.
• Enthusiastic, proactive, strategic and creative thinker who thrives in a collaborative small-team environment.

At Recognise Bank, we're building more a bank — we’re creating a culture where people feel empowered to make a difference 💡, supported to be brilliant ✨ with a can do will do attitude, and trusted to do the right thing 🤝.

We believe that when our people thrive, so do our customers. That’s why we invest in an environment that reflects our values and supports your growth,…