AI Innovation Manager

This is a fantastic and somewhat unique opportunity for an AI Innovation Manager to join an award-winning marketing agency. Clients come to them for intelligent strategy, stand-out creativity and memorable campaigns that leave a mark and deliver real results. They harbour a unique blend of industry expertise and entrepreneurial spirit and have over 20 years experience creating marketing communications across a variety of channels.

The Role Although AI tools are already embedded within certain areas of the business, they are now seeking a commercially minded AI specialist and dedicated leader to systemise, scale and commercialise AI enablement across the agency. You will:
• Work methodically with each department to audit current AI usage
• Identify efficiency, quality and margin improvements
• Design and implement structured AI workflows and governance
• Measure and report financial impact
• Identify opportunities to productise proprietary AI tools or services Your objective will be simple:
Increase agency efficiency, profitability and competitive advantage through intelligent AI integration. The process will start with you conducting AI capability reviews across:
Creative, Artwork, Strategy, Copy, Motion, Digital Development, Finance and Client Services after which you will;
• Map current processes and identify automation, acceleration or augmentation opportunities
• Create a 12–24 month AI roadmap aligned with commercial objectives
• Define clear KPIs for productivity, cost saving and revenue generation You will also be involved in;
• Process Design & Implementation
• Commercial Impact & Reporting
• Training & Cultural Adoption
• Productisation & New Revenue Streams Ideal attributes will include;
• Strong ICT or technical background
• Hands-on experience using generative AI tools in commercial environments
• Ability to translate technical capability into business outcomes
• Process design and systems thinking
• Strong analytical capability with financial literacy
• Confident communicator able to influence senior stakeholders
• Experience in a creative, marketing or digital agency environment
• Exposure to automation tools (e.g. API integrations, workflow automation platforms)
• Experience building internal tools or lightweight products
• Understanding of SaaS commercial models