Marketing Analyst

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Hours: 37.5 hours (Core hours 10:00 am-2:00 pm Monday-Friday)

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We are looking for an experienced and technically minded Marketing Analyst to join our SEO team. This is a fantastic opportunity for an analyst to apply their skills to large scale, SEO first sites.

You will be the bridge between our data and the actionable insights that shape our organic growth strategy. You won't just be reporting numbers; you'll be using your technical skills to analyse large scale data, uncovering trends, opportunities, and the "why" behind our performance.

• Use SQL to query and extract large datasets from our data warehouse, including web traffic, rankings, and crawl data.
• Utilise Python (using libraries like Pandas/Polars, Num Py, Matplotlib) to clean, analyse, and visualise data to identify performance trends and opportunities.
• Own the design and maintenance of dashboards and reports in tools like Google Data Studio or Tableau to monitor key SEO metrics.
• Analyse SERP (Search Engine Results Page) landscapes, competitor performance, and other forms of search data to inform content and technical SEO strategy.
• Collaborate with the wider teams to provide data-driven recommendations.
• Design and run SEO tests and other experiments, analysing the results to prove the effectiveness of our SEO initiatives.
• Communicate complex findings in a clear and concise manner to both technical and non-technical stakeholders.
• SQL: You are comfortable writing queries to join, filter, and aggregate data from multiple tables.
• Demonstrable Marketing analytics experience: a strong track record in marketing analytics, with a grasp of SEO, on-page/content, ranking factors, and how search engines crawl and index at scale.
• Analytical tooling: working knowledge of GA4, Google Search Console, and at least one enterprise crawler or SEO platform (e.g. Botify, Sitebulb, Ahrefs, Semrush).
• Python for data analysis: You have practical experience using Python for data manipulation and analysis.
• Data visualisation: experience building reporting in tools like Google Data Studio, Tableau, or Power BI.
• A strong analytical and problem-solving mindset: You can break down complex questions, form a hypothesis, and use data to find the answer..
• Clear communication skills: You can articulate your findings and the story behind the data.
• A proactive attitude and a desire to learn and develop new skills.

• Experience working with APIs to extract and combine data from multiple SEO and analytics sources.
• Experience with Big Query or another cloud data warehouse.
• Experience working with large websites (1m+ pages)

• Westfield Health Cash Plan:Allows users to claim money back (up to set limits) for everyday healthcare expenses, such as dental check-ups, optical care, and therapy treatments.
• Annual Leave:33 days inclusive of bank holidays (pro rata).
• Me…