Head of Marketing Ireland; Maternity Cover

Head of Marketing UK & Ireland (Maternity Cover)

Mission:
Ownership of the development and implementation of Region Marketing strategy to drive consumer and retail demand for MGA Entertainment Ltd brands and products.

Strategic planning 20%

Budget Management 10%

Marketing Activation 10%

Media Management 10%

Trade marketing and sales support 10%

Exhibitions and Trade shows 5%

Team Management 25%

Education/

Experience:

• Ideally, educated to degree level in business/marketing.
• Minimum 8 years’ experience in brand management within consumer goods companies. Knowledge of toy industry and experience of targeting collectors, parents and children preferred.
• Extensive experience of the full marketing mix - strategy, planning, trade marketing, brand partnerships, events, market research, PR, ecommerce, CRM, digital including social media and product development.
• Product line and pricing management experience.
• People development and management experience with multiple reports.

• Excellent organisational and leadership skills
• Vision, drive and passion for consumer brands and retail
• Ability to communicate well at all levels and across multiple business units
• Pragmatic, resilient and flexible
• Hands‑on and collaborative approach
• Experience of managing of multiple external agencies
• Calm and level‑headed under pressure
• Ability to adapt to change in complex business environments
• High energy and the ability to work in a fast‑changing environment while managing conflicting priorities
• Financially and commercially astute - comfortable with data, budget setting and management
• Proficient with PowerPoint, Excel, Word and Microsoft Outlook.

• Reports to the UK & Ireland Managing Director, working closely with global marketing teams and US brand teams.
• Direct reports include a team of Marketing Managers and SBMs.
• Leading the development of a robust consumer‑led strategy and tactical plans to build the MGA brand profile and product categories/ranges to drive significant and profitable growth.
• Driving brand performance in the Region, identifying opportunities for revenue growth and distribution.
• Understanding the market for each brand, using Circana market data, retailer data, competitor insight and ad‑hoc insights; using this to identify and evaluate market gaps, product innovations and promotional planning.
• Translating the global/region brand strategy into consumer‑focused briefs; working in conjunction with the local marketing team to develop effective activations and other impact‑driving initiatives across digital, in‑store and consumer touch points.
• Working closely with key stakeholders (sales, finance, QA, trade marketing) to identify drivers of growth, shape the brand strategy and align business plans and marketing activity.
• Management of your regional budgets and results.