Ecommerce Executive

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Ecommerce Executive

05 Jun

Location: Milton Keynes
Reporting To: Marketing Manager

Tensator is a global leader in queue management, safety barriers and customer flow solutions, supplying customers across a wide range of industries worldwide through a portfolio of recognised brands including Tensabarrier®, Lawrence Metal® and Queue Way®.

We are seeking an ambitious and commercially focused E-commerce Executive to support the continued growth of our ecommerce channels. This is an exciting opportunity to take ownership of the day-to-day management, optimisation and performance of our online stores while contributing directly to traffic growth, conversion improvement, customer acquisition and revenue generation across multiple brands and international markets.

Reporting to the Marketing Manager, the E-commerce Executive will be responsible for the day-to-day management, optimisation and growth of Tensator’s ecommerce websites and online brands.

Working closely with web developers, SEO and PPC agencies, and internal stakeholders, you will drive qualified website traffic, improve conversion rates, increase average order value, and support the delivery of online revenue growth. Using analytics, competitor insight, customer behaviour data and continuous testing, you will identify opportunities to improve ecommerce performance and customer experience across all digital channels.

This role is ideal for someone who enjoys combining ecommerce management, digital marketing, commercial analysis and project coordination within a growing international business.

• Manage the day-to-day operation of company Woo Commerce websites.
• Maintain product information, pricing, content, imagery, promotions and merchandising activity.
• Ensure websites remain accurate, up to date and aligned with business objectives.
• Manage and optimise the online presence and ecommerce performance of Tensator’s key brands, including Tensabarrier®, Lawrence Metal® and Queue Way®.
• Support the launch of new products, promotions and ecommerce initiatives.
• Monitor website performance and customer experience, ensuring issues are identified and resolved promptly.

• Work with SEO, PPC and digital marketing agency partners to increase qualified traffic to ecommerce websites.
• Identify opportunities to grow organic, paid, referral and direct website traffic.
• Support the planning and execution of digital marketing campaigns that drive online sales.
• Monitor search visibility, paid advertising performance and website acquisition channels.
• Help deliver online revenue growth through effective traffic acquisition and optimisation strategies.

• Identify opportunities to improve website usability, customer journeys and conversion rates.
• Plan, coordinate and analyse A/B testing programmes across landing pages, product pages, navigation, promotions and checkout journeys.
• Use website analytics and customer behaviour data to make data-driven recommendations.
• Work with developers and agency partners to implement optimisation initiatives.
• Improve Woo Commerce functionality, performance, checkout experience and overall customer journey.
• Drive a culture of continuous testing, learning and improvement across ecommerce channels.

• Support delivery of ecommerce revenue and growth objectives.
• Monitor and improve key ecommerce KPIs including revenue, traffic, conversion rate, average order value (AOV), return on advertising spend (ROAS) and customer acquisition cost (CAC).
• Identify and implement opportunities to increase Average Order Value through merchandising, cross-selling, upselling, product recommendations and promotional activity.
• Analyse sales performance and customer behaviour to identify growth opportunities.
• Support initiatives that improve customer retention and repeat purchase rates.

• Conduct regular competitor analysis covering product range, pricing, promotions, website…