B2B Agency Campaign Manager

B2B Agency Campaign Manager

Location:

Milton Keynes (Hybrid Working)

Job Type: Full time, Permanent, Standard business weekday hours

Salary:
Competitive

At ROI, we support 70% of the UK’s automotive brands in achieving their strategic sales goals and delivering exceptional customer service. By merging innovative marketing strategies with cutting edge tech solutions, we connect consumers and manufacturers, driving industry transformation. Our expertise shines through our work with global brands like BMW, JLR, Volvo, Kia, and Volkswagen.

UNIFI is the specialist B2B marketing division of ROI Automotive, delivering high performing marketing campaigns for leading automotive brands across the UK. Following continued growth and significant client investment, we’re expanding our team.

We’re looking for a confident, organised and results driven B2B Agency Campaign Manager to join our growing team. This role is tailored for someone who has built their experience in a fast-paced marketing agency, is comfortable managing multiple client priorities, and enjoys owning delivery end-to-end—turning client briefs and performance data into impactful integrated B2B campaigns.

This is a hands-on agency role where collaboration, speed, and accountability matter. You’ll help deliver integrated B2B campaigns that create measurable commercial impact for some of the automotive industry’s most recognisable brands.

Reporting to the B2B Client Services Director, you will take ownership of the day-to-day planning, activation, optimisation and reporting of integrated B2B marketing campaigns across multiple client accounts—directly within a live agency environment.

Working closely with Account Managers and specialist teams, you will lead campaign delivery to ensure activity is executed efficiently to a high standard and in line with agreed strategy. This is a hands on role suited to an agency marketer who thrives on managing timelines, collaborating across disciplines, using data and insight to improve performance, and creating compelling campaign messaging content that drives measurable results.

• Plan and manage the end to end delivery of integrated B2B marketing campaigns across assigned accounts—ensuring agency-grade pace, quality and consistency
• Work closely with the Account Manager to recommend the most effective channels and communications approach to meet client objectives
• Execute campaigns across multiple channels including email marketing, paid media, content marketing, marketing automation, websites and landing pages
• Create campaign delivery plans, timelines and channel activity schedules from client briefs, managing delivery against key milestones
• Develop, review and refine campaign copy, messaging and content to ensure alignment with objectives and audience needs
• Coordinate internal teams and external partners to deliver campaign assets on time and within budget
• Monitor campaign performance against agreed KPIs and identify opportunities to optimise creative, targeting, channel mix and budget allocation
• Collaborate with Data & Insight specialists to ensure accurate tracking, reporting and actionable insights that support client decision-making
• Support the delivery of nurture journeys, workflows and audience segmentation in partnership with automation specialists
• Identify opportunities to improve website user experience, landing page performance and content effectiveness through campaign insight and user behaviour analysis
• Provide clear updates on campaign performance, delivery progress and potential risk—keeping stakeholders aligned in an agency setting
• Contribute to continuous improvement of processes, operational efficiency and campaign effectiveness—helping to raise the bar on delivery

• Demonstrable marketing agency experience delivering B2B campaigns is essential
• Proven experience delivering integrated B2B demand generation and demand capture campaigns for multiple stakeholders and deadlines
• Strong understanding of how marketing channels perform across the B2B buyer journey
• Experience managing campaigns across email marketing, paid social, content…