Brand & Digital Marketing Executive

Duties & Responsibilities Social Media & Content

• Plan, create and schedule compelling social content across Instagram, Tik Tok, Facebook, Linked In and You Tube
• Community manage all channels — responding to comments, DMs and brand mentions in a timely and on-brand manner
• Identify and act on reactive, trend-led content opportunities to keep the brand culturally relevant
• Maintain a consistent and distinctive tone of voice across all brands and platforms
• Report on social media performance, draw out insight, and make data-led recommendations
• Support the execution of digital campaign launches across social channels

• Support the planning and delivery of sampling campaigns, brand activations, festivals and trade events
• Coordinate event logistics, POS materials and brand assets to ensure seamless on-site execution
• Represent the brand externally with confidence, enthusiasm and professionalism
• Support brand ambassador activity and ensure consistent brand experience across all touchpoints
• Assist with on and off-trade marketing to drive product visibility and footfall
• Some weekend and evening work will be required to support events and activations

• Manage day-to-day website updates, product listings, landing pages and seasonal campaign content
• Support ecommerce performance through well-executed online sales campaigns and product launches
• Build, schedule and optimise email marketing campaigns via CRM platforms (e.g. Klaviyo)
• Monitor ecommerce and CRM performance, report on key metrics and identify opportunities to improve
• Work with the team to develop customer engagement and retention activity
• Ensure the website and ecommerce experience is always on-brand and commercially optimized

• Coordinate campaign delivery across channels — managing timelines, assets and stakeholder communication
• Brief designers and agencies clearly and efficiently, managing feedback and approval processes
• Support NPD and product launch activity, ensuring digital and social elements are delivered on time
• Assist with the production of print and POS communications (e.g. menus, leaflets, event materials)
• Produce regular marketing performance reports and contribute to campaign debriefs
• Work cross-functionally with sales, ecommerce and hospitality teams to ensure aligned activity
• Maintain organised and up-to-date asset libraries and campaign trackers

• You are a confident digital marketer with a genuine passion for the Healeys drinks portfolio, culture and content
• You instinctively understand how to speak to different audiences across different platforms — and you know what great brand content looks and feels like
• You are highly organised and can manage multiple work streams simultaneously.
• You bring creative thinking to everything you do, but you are equally comfortable in the commercial and analytical side of marketing
• You are a self-starter who doesn't wait to be told what to do — you spot opportunities and act on them
• You thrive in fast-paced, entrepreneurial environments where every day looks different
• You are a confident communicator who can represent the brand brilliantly — in a meeting room or at a festival

• Minimum 3 years’ relevant marketing experience, ideally within FMCG, drinks, hospitality, lifestyle or a digitally-led consumer brand
• Proven experience managing social media channels across both organic and paid activity
• Hands-on experience with CMS and ecommerce platforms (e.g. Shopify, Woo Commerce, Word Press)
• Experience building and sending email campaigns via a CRM platform (e.g. Klaviyo, Mailchimp)
• Experience supporting brand events, activations or sampling campaigns is advantageous

• A degree in Marketing, Business, Communications or a related…