Global Consumer Insights Manager

At Medik8, we don’t just make skincare; we lead the CSA Philosophy. As we scale from a cult‑favourite British powerhouse to a dominant global luxury player, understanding the "why" behind the "buy" has never been more critical.

As our Global Consumer Insights Manager, you will be the bridge between raw data and brand strategy. By synthesising multi‑channel intelligence, you will translate complex data sets into clear narratives that fuel brand love, shape an unparalleled customer experience and drive global expansion.

A true hybrid expert - equally comfortable interpreting digital attribution as running a focus group - you will move the business from observation to action, ensuring our strategies are grounded in evidence to deliver on our promise of Results Without Compromise.

• Salary:£40,000 to £50,000

• Duration:Permanent

• Hybrid working: 3 days per week in the office, 2 days from home

• Current office location: Centennial Park, Elstree but relocating to Hay's Galleria from January 2027

• Lead external brand tracking to measure global brand health metrics such as awareness, consideration and NPS.

• Deliver actionable reporting with clear recommendations, using data visualisation tools to make complex insights digestible for stakeholders at all levels.

• Extract customer feedback across Shopify, Gorgias, Yotpo & Trustpilot, translating Tableau dashboards into clear, commercial stories for the wider business.

• Interpret multi-media attribution data from GA4 and Bloomreach to help the digital and marketing teams optimise channel spend and ROI.

• Triangulate data from our DTC site, Amazon, and retail portals to understand exactly how online research drives offline purchasing.

• Use cross-channel behavioural data to refine our customer journey maps, pinpointing friction points and recommending straightforward fixes.

• Analyse retention metrics to uncover the true drivers of loyalty versus churn, directly shaping our global CRM strategy.

• Measure customer adoption of our CSA Philosophy to feed actionable insights into our educational content and product innovation pipelines.

• Monitor platforms like WGSN and Beauty Matter to anticipate luxury skincare trends and track competitor movements, identifying new white-space opportunities.

• Partner with syndicated data providers such as Circana and NIQ to track category performance and rigorously benchmark Medik8’s market share.

• Design and execute research projects, including focus groups and targeted surveys, to quickly validate internal hypotheses for the brand team.

• Refine our global customer personas to ensure our marketing and personalised messaging are laser-focused on the high-value skintellectual consumer.

• Provide localised insights to ensure our British heritage and brand promise resonate authentically as we scale in key territories.

• 5+ years of experience in Consumer Insights, Market Research, or Commercial Analytics, specifically within the premium beauty, FMCG, or luxury retail sectors.

• Proven ability to interpret existing data from BI dashboards (such as Tableau) and web analytics, translating those numbers into clear, commercial narratives for senior stakeholders.

• Strong background in managing external brand tracking agencies and designing primary research, including running focus groups and quantitative surveys.

• Hands-on experience extracting strategic value and market share analysis from syndicated data platforms such as Circana, NIQ, or Kantar.

• Highly comfortable partnering with digital teams to interpret multi-media performance data and web analytics from platforms like GA4 and Shopify.

• Exceptional cross-functional communication skills, with the confidence to challenge marketing, sales, and digital strategies using evidence-based recommendations.

• Deep familiarity with industry trend and intelligence platforms, such as WGSN, Beauty Matter, or Business of Fashion, to identify white-space opportunities.

• Previous experience in a global role, with a strong understanding of how to localise insights for key expansion markets including North America and APAC.

• A genuine passion for the premium skincare…