B2B Client Services Director – Automotive

• Own the commercial performance of the client portfolio, including revenue, margin, profitability and forecasting
• Build trusted senior client relationships and identify opportunities to retain, grow and expand accounts
• Shape B2B marketing strategies and turn them into integrated campaigns across email, paid media, social, content and automation
• Lead campaign delivery from strategy through optimisation and reporting, ensuring work is on time, on brief and on budget
• Use performance data to improve campaigns and demonstrate value to clients
• Lead and develop the account and campaign team
• Drive practical adoption of AI and automation to improve efficiencies and operations
• Collaborate with specialists across UNIFI and the wider ROI Automotive business
• Report to the Managing Director, UNIFI
• Manage direct reports:
  Account Manager, Campaign Manager and Campaign Executive

• Significant experience in a senior leadership role with commercial or P&L accountability, ideally within a marketing agency, B2B services or automotive environment
• Strong experience delivering integrated B2B Marketing campaigns across multiple channels
• Experience leading and developing account management and campaign teams
• Credibility to build relationships with senior stakeholders and confidently challenge thinking when needed
• Strong understanding of how to engage B2B decision-makers and what great campaign performance looks like
• Experience with marketing automation and CRM platforms such as Salesforce and Account Engagement
• Confidence using data to make decisions
• Strong commercial instincts, organisation and ability to manage multiple clients and priorities

Demonstrates expertise in leading integrated B2B marketing campaigns, managing client portfolios, and driving commercial performance through data-driven decision-making. Proven ability to build senior client relationships and lead account management teams in a dynamic environment.

• B2B Marketing Campaigns
• Commercial Performance Management
• Team Leadership and Development
• Marketing Automation
• Client Relationship Management

• Integrated Campaign Delivery
• Performance Data Analysis
• P&L Accountability
• B2B Strategy Development
• Campaign Optimisation

• Relationship Building
• Organisational Skills
• Confidence in Decision-Making

• B2B Services
• Automotive Environment
• Email Marketing
• Paid Media
• Social Media Marketing

• Salesforce
• Account Engagement
• Marketing Automation Platforms