Marketing Director

Drayton is excited to be partnering with an elevated service‑led business redefining their sector's proposition. This business is now entering a significant growth phase and are now investing in a Group Director of Marketing to take the business through its next stage of scaling.

• Define, oversee and manage all aspects of marketing strategy across two divisions of this business, acting as a true business partner to the entirety of the senior leadership team.
• Drive business growth through the development and execution of the marketing strategy to engage both immediate‑need customers and long‑term prospects.
• Own end‑to‑end lead generation strategy, with a focus on pipeline quality and subsequent conversion.
• Attend and strategically leverage local events, community forums, and networks to engage customers.
• Own customer data and CRM end‑to‑end, combining quantitative performance metrics with qualitative insight to lead long‑term nurture of a high‑value database, overseeing email and website user journeys and driving conversion optimisation across all touchpoints.
• Lead and mentor a marketing team, cultivating a collaborative, engaged, and high‑performing culture.

• Extensive experience leading marketing functions at a Head of or Director level, with a strong focus on direct marketing and managing nuanced customer journeys.
• Track record of success in building and scaling nuanced and targeted lead generation programs which result in highly successful conversion.
• Extensive expertise in CRM platforms and analytics tools, with a proven ability to leverage these systems to track customer behaviour, optimise engagement, and drive data‑informed business decisions.
• Demonstrated experience in managing and motivating marketing teams, inspiring high performance and fostering engagement.

• A deeply customer focused marketing leader, with excellent interpersonal and communicative abilities.
• Skilled at influencing and engaging both internally with teams and externally with customers.
• Highly commercial and numerical mindset, capable of analysing data effectively to provide actionable, insight‑driven recommendations.
• Collaborative problem‑solver, focused on delivering results and practical solutions.
• Proactive self‑starter, motivated to work independently and take initiative.
• Goal‑oriented and organised, consistently driving execution with high standards.
• Resilient, confident, and engaged, thriving in high‑end business environments.
• This role is a London based, hybrid role with 3 days a week in the office.

Executive

Full-time

Marketing

Wellness and Fitness Services and Hospitality