TikTok Sales and Growth Lead

About Us

F&F Stores Ltd./Gettrend is a rapidly expanding E-commerce business. We offer a large selection of items for the whole family, ranging from toys, fashion, home accessories and beauty via popular E-commerce marketplaces and our own e-commerce website.

F&F Stores Ltd./Gettrend is a rapidly expanding E-commerce business. We offer a large selection of items for the whole family, ranging from toys, fashion, home accessories and beauty via popular E-commerce marketplaces and our own e-commerce website.

Location: Office-based, in Milton Keynes

Contract: Full-time, Permanent

Number of vacancies: 1

Salary: Up to £40,000

Report to: Director

As the Tik Tok Sales and Growth Lead, you will act as the business owner for our Tik Tok channel. You’ll be responsible for setting strategy, leading execution, and ensuring Tik Tok becomes a major revenue stream for the company. You will guide the operations team on product launches, inventory planning, promotions, and new growth strategies, while directly managing influencers, campaigns, and paid ads to maximise sales performance.

• Take full responsibility for sales and revenue performance on Tik Tok, setting ambitious growth targets and delivering results.
• Define Tik Tok growth strategy and guide cross-functional teams (operations, studio) to align efforts for maximum impact.
• Optimise product listings, pricing strategies, promotions, and campaigns to maximise conversions.
• Work closely with the operations team to ensure product readiness, supply chain alignment, and launch strategies for new products.
• Build and scale partnerships with creators, affiliates, and influencers to drive consistent traffic and sales.
• Develop, execute, and optimise Tik Tok paid media campaigns with a strong focus on ROI.
• Monitor KPIs, analyse performance, and implement insights to continually improve growth strategies.
• Stay ahead of Tik Tok trends, algorithm shifts, and competitor moves to keep the brand relevant and competitive.

• 3+ years in e-commerce growth roles with proven experience in Tik Tok Shop, Tik Tok paid ads, or influencer-driven commerce.
• Background in Amazon FBA or marketplace operations with deep understanding of how to scale from Amazon to Tik Tok.
• Demonstrated ability to own revenue targets and deliver measurable business results.
• Strong leadership skills, able to guide operations and cross-functional teams with clear direction.
• Expertise in Tik Tok algorithms, social commerce, and content-driven sales funnels.
• Strong negotiation and relationship-building skills with influencers/affiliates.
• Data-driven, entrepreneurial, and comfortable working in a fast-paced, high-growth environment.

• Casual dress
• On-site parking
• Employee Assistance Programme
• Bright Exchange
• Regular social events including summer & end of year parties.
• Spontaneous employee well-being treats
• An Amazon Birthday voucher
• Vouchers at Christmas to shop with F&F
• Staff Purchases
• NEST Pension
• Private medical insurance with Vitality health with various benefits including discounts on a gym membership