Brand Manager
Listed on 2026-10-18
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Marketing / Advertising / PR
Brand Ambassadors & Brand Management, Marketing Management, Marketing Strategy, Marketing Communications
Role:
Brand Manager - Luxury Beauty & Fragrance
Location: Surrey, 3/4 days on site
Contract: Fixed-term maternity cover: 12-15 months
We're working with a well-established business in the premium beauty sector to find a Brand Manager to take ownership of a key luxury fragrance brand in the UK during a period of maternity cover. This isn't purely a marketing role. It's a hands-on, commercially focused brand role with real ownership of the UK business.
You'll work directly with the international team, and the environment is lean and fast-moving, so you'll move between strategy, numbers, retailer plans, launches and day-to-day delivery without a large team around you.
The RoleYou'll be responsible for developing and implementing local brand activity, ensuring commercial objectives are achieved while maintaining the positioning and integrity of a premium fragrance offering.
This is a broad, hands-on position suited to someone who enjoys working across commercial planning, retail development, product launches and marketing execution. You'll need to be comfortable working autonomously, managing competing priorities and turning business insights into practical actions.
Key Responsibilities- Take day-to-day ownership of the UK business, delivering the agreed annual brand plan, priorities and commercial targets
- Monitor sell-in, sell-out, retailer and door performance, and track the wider market, competitors and consumer trends, to spot opportunities and risks and drive the actions that follow
- Assess the commercial opportunity of new retailers, doors and distribution before moving into activation
- Translate global brand strategy and launch plans into commercially effective UK activity
- Lead launches, key campaigns and 360° activation across retail, PR, digital, media, sampling and events, managing each from brief to execution
- Partner with National Account Managers on retailer-specific plans that drive productivity, visibility and growth
- Work with the PR team to shape and deliver the UK PR and communications plan
- Manage the marketing and activation budget, own performance reporting, and forecast with Sales, Finance and Supply
- Act as the day-to-day contact for the global team, with clear and timely updates on UK performance, plans and challenges
- Align colleagues across the business behind the brand plan, and lead regular cross-functional brand meetings with clear actions and follow-through
- Prepare and deliver presentations to the global team, senior leadership and retailer partners
- Protect the brand's positioning, image and desirability across all UK activity, including in-store executions, permanent and temporary
- Proven Brand Manager / Senior Brand Manager experience within luxury fragrance, beauty or a premium consumer environment
- Genuine commercial ownership: forecasting, budgets, KPIs and performance analysis
- A solid understanding of the UK retail landscape, ideally with fragrance experience and established retailer relationships
- A track record of delivering annual brand plans, launches and multi-channel campaigns, not just communications and activation
- Experience working with international brand teams or principals, and adapting global strategy for the UK
- Strong project management skills, and the ability to juggle priorities without compromising quality
- Strong presentation and communication skills, with the confidence to influence stakeholders at every level
- A genuine feel for luxury, and the eye for detail needed to protect a prestige brand
- A self-starter who takes ownership and doesn't wait to be directed, combining commercial thinking with strong brand judgement and the confidence to challenge constructively
We are committed to creating an inclusive and diverse workforce and encourage applications from candidates of all backgrounds, ethnicity, genders, ages, sexual orientations, religions, and abilities.
Due to the high volume of applications we receive, if you have not heard from us within 7 days of submitting your application, unfortunately you have not been successful on this occasion. However, we thank you for your interest and encourage you to apply for future opportunitie's.
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