Group Retail Marketing Director

Job Title: Group Retail Marketing Director

Salary: Competitive salary + car + bonus + benefits

Location: Hybrid role, with occasional travel to various offices. Main office location will be Milton Keynes

Working Hours
:
Monday - Friday, 37.5 hours per week (9:00am – 5:30pm)

Job Status
:
Permanent

At cinch our mission is simple - to remove the faff from buying and owning cars, giving customers more choice, with more ease (not to mention a free 90-day warranty on all cars...).

Already the UK’s largest online used car retailer, we’re expanding our offering with an exciting roadmap of online and physical retail solutions - including faff‑free car servicing at over 100 locations across the country.

We’re part of Constellation Automotive Group - a family of brands that also includes We Buy Any Car, British Car Auctions (BCA) and Marshall Motor Group. Together, cinch and Marshall operate as Constellation Retail - bringing together 100+ years of motoring know‑how at 130+ stores (Marshall) with a market‑leading digital experience from a much‑admired brand (cinch

cinch and Marshall Motor Group are looking for a Group Marketing Director who will be accountable for defining and delivering a unified, customer‑centric retail marketing strategy across Marshall Motor Group, driving sustainable commercial growth and exceptional customer outcomes across the dealership network.

The role leads and governs all retail marketing disciplines, including OEM partnerships, retail activation, local marketing, showroom experience, and retail execution standards, and works closely with the Head of Content & PR on social media and PR to support reputation, local market engagement, and retail performance.

Operating at Constellation Retail Executive level, the role works in cross functional alignment and collaborates with the Marketing Director for Media & Campaigns to deliver a cohesive, end‑to‑end marketing approach across Constellation Retail (cinch and Marshall).

The role owns and manages multi‑million‑pound marketing budgets, ensuring strong ROI and delivery against ambitious targets for footfall, conversion, customer engagement, and overall retail performance.

• Define, own, and deliver the Group Retail Marketing Strategy across Marshall Motor Group (MMG), aligned to Group objectives and growth plans for both cinch and MMG
• Translate strategic priorities into clear retail marketing roadmaps, investment plans, budgets, KPIs, and performance frameworks.
• Act as a strategic partner to senior stakeholders, enabling commercial decision making with robust insight and performance tracking.
• Ensure marketing investment delivers measurable commercial impact across showroom traffic, local market share, conversion, and profitability.

• Lead strategic marketing relationships with 27+ OEM partners, ensuring strong alignment, collaboration, and delivery against shared objectives.
• Ensure full compliance with OEM brand standards, guidelines, and campaign requirements across all retail locations.
• Maximise OEM co‑funded marketing opportunities, new model launches, and joint retail campaigns.
• Ensure alignment between OEM activity and Group propositions, supporting integrated customers journeys across retail and digital touchpoints.

• Define and lead the Group approach to retail marketing and local activation across all dealerships.
• Set Group governance and standards for retail marketing, showroom experience, POS, signage, merchandising, and in‑store digital.
• Ensure consistent, high‑quality execution across all locations, supported by centrally developed playbooks and toolkits.
• Working across the business for the delivery of events, new model launches, and community‑based marketing initiatives.
• Support dealership teams with clear activation frameworks that balance national strategy with local market opportunity.

• Working in collaboration with Brand, product and content teams to define and lead the Retail approach to social media, strengthening brand presence and community engagement at a national and local…