Conversion Manager

Horwood House is more than just a hotel. With over 100 stylish bedrooms, 15 versatile meeting and event spaces, a state-of-the‑art spa, and a destination restaurant, we offer an exceptional experience for leisure, business, and events. As a privately owned, independent hotel, we pride ourselves on warm, personalised service and a forward‑thinking approach.

Demonstrate a strong focus and drive to deliver and exceed revenue objectives and maximise conversion to achieve budget. Regular analysis of the business.

• Conduct client show rounds, support fam trips and drive a high conversion rate
• Support large enquiries and ensure all new enquiries are dealt with within response time, fully qualified and complete with a full proposal based on client requirements
• Responsible for negotiating with organisers and understanding key buying factors
• Practise efficient and effective yield management in line with guidelines and maximise every sales opportunity, upselling wherever possible
• Support the qualifying and chasing of key pieces of business
• Ensure effective diary management, all rates quoted are in line with the hotel sell strategy, and control option business to maintain a clean diary and optimise conversion levels
• Work closely with the Proactive Sales Team, passing on qualified leads for potential new clients and building relationships with existing clients to seek further opportunities
• Meet and greet clients on arrival for their event and build strong customer relationships to ensure repeat business
• Analyse refused business and ensure any denied business is for the right commercial reasons
• Conduct regular re-book calls on all confirmed and lost business
• Carry out regular competitor calls to analyse pricing and availability trends to support strategy setting
• Support regular conversion days with the team and drive a hungry sales attitude in the office
• Understand the competitive marketplace and suggest strategies to ensure the hotel stays ahead
• Maintain a full understanding of the hotel’s annual sales budget to drive business forward and meet revenue targets
• Complete daily gap analysis

• Positive, proactive attitude with strong communication skills
• Ability to multitask and prioritise workload effectively
• Excellent relationship‑building skills
• Hungry, results‑driven attitude towards sales success