Retail Sales Advisor

About this Role

Are you a Retail Sales Advisor or Retail Sales Executive looking for your next role? At Dawsongroup, you will be at the heart of our retail van sales operation, supporting customers to purchase high-quality used commercial vehicles while helping us achieve sales, margin, and stock turn targets. This role blends customer-facing sales with hands‑on involvement in stock readiness, pricing, compliance, and vehicle presentation across our retail network.

• Selling used vans to new and existing customers through enquiries, appointments, site visits, and vehicle handovers.
• Generating and converting leads via online enquiries, telesales, marketing partners, and historical customer data.
• Working closely with internal teams to support vehicle preparation, pricing accuracy, and timely availability.
• Managing sales documentation, invoicing support, and ensuring cleared funds before collection.
• Supporting cross‑selling opportunities across the wider Dawsongroup where appropriate.

This role suits someone who enjoys building relationships, managing multiple priorities, and seeing a sale through from first conversation to handover. You are commercially aware, organised, and comfortable balancing customer experience with operational detail.

• Experience in retail sales, automotive sales, or a customer‑facing commercial role.
• Confidence communicating with customers by phone, email, and face to face.
• A disciplined approach to pricing, accuracy, and compliance.
• The ability to manage stock‑related activity alongside sales targets.
• A proactive mindset and resilience in a competitive market.

If you are unsure whether you meet every requirement, please apply anyway. Potential, attitude, and transferable skills matter to us.

Dawsongroup is a long‑established asset rental and sales business with over 90 years as a business and more than 50 years in asset rentals. We specialise in providing high‑quality vehicles and smarter asset strategies to customers across the UK and beyond.

• A strong reputation for vehicle quality and customer service.
• End‑to‑end control of the vehicle lifecycle.
• A people‑first culture built on integrity, compliance, and long‑term thinking.
• Continued investment in our fleet, facilities, and teams.
• Recently acquired by KKR to support long‑term growth.
• Operation across 11 countries with more than 32,000 assets.
• Award‑winning support and long‑standing client partnerships.

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

You will be joining a business that invests in its people and offers real opportunities to grow your career within retail sales and the wider group. We believe in developing talent and supporting long‑term progression.

• Funded training and clear internal progression pathways.
• Life assurance, well‑being support, and long‑term incentives.
• A supportive environment where your contribution genuinely matters.
• 25 days annual leave (including your birthday), plus bank holidays, with up to 10 additional days available through length of service and purchase scheme.

If you want to take your next step with an asset rental and retail sales business that values people as much as performance, we would love to hear from you. Our people are our greatest asset, and your future could be part of it.