Telesales Account Manager

We are working with a leading B2B drinks business with an exciting portfolio of brands and a strong presence across the UK on-trade market.

With ambitious growth plans and a passion for building long-term customer partnerships, they are looking for a driven and commercially minded Telesales Account Manager to join their growing team.

As Telesales Account Manager, you will play a key role in re-engaging, lapsed customers, developing existing accounts and driving sales growth across a portfolio of on-trade clients.

Working closely with key decision makers, including pub, bar, restaurant and hospitality operators, you will use a proactive, relationship-led approach to generate opportunities, increase brand presence and maximise account potential.

This is much more than a traditional telesales role.

You'll take ownership of customer relationships, understand individual business needs and become a trusted point of contact for your accounts.

• A competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• The chance to work with a globally recognized brand in an exciting and dynamic industry.

• Proactively contact and re-engage lapsed customers, winning back dormant accounts and rebuilding valuable relationships.
• Drive sales growth and increase brand distribution across the on-trade sector through targeted outbound calling.
• Build and maintain strong relationships with key account holders, pub operators, bar owners, restaurant groups and hospitality businesses.
• Identify opportunities to upsell, cross-sell and introduce new products across the drinks portfolio.
• Develop a strong understanding of customer needs, commercial objectives and purchasing behaviours.
• Promote brand awareness and deliver compelling product recommendations to drive customer engagement.
• Manage a portfolio of accounts, ensuring regular contact, excellent service and long-term retention.
• Work towards agreed sales targets, KPIs and revenue objectives.
• Maintain accurate CRM records, track customer activity and report on sales performance.
• Collaborate with the wider sales and commercial teams to maximise opportunities and support wider business growth.

• Experience in telesales, internal sales, account management or business development.
• A proven ability to engage customers, build relationships and drive revenue through outbound calls.
• Experience with in the drinks, hospitality, FMCG or wider on-trade industry would be highly advantageous.
• Confidence communicating with business owners, operators and senior decision-makers.
• A proactive and resilient approach, with the ability to turn lapsed accounts into active, profitable customers.
• Strong commercial awareness and an instinct for identifying growth opportunities.
• Excellent communication, negotiation and influencing skills.
• A target-driven mindset, with the motivation to achieve and exceed sales objectives.
• Strong organisational skills and the ability to manage multiple customer relationships effectively.