Job Description & How to Apply Below
We face up to technological developments and the associated changes in society. With more than 100 years of experience in the field of machine building and automation, we are working on tomorrow's intelligent production today.
DESCRIPTION
The Strategic Segment & Customer Marketing Manager is a strategic, customer-focused marketing leader responsible for developing and executing market-driven growth strategies across Phoenix Contact's priority industries.
This role serves as the voice of the customer and market within the organization, translating customer challenges, market opportunities, and industry trends into targeted marketing strategies, compelling narratives, and engagement programs that accelerate adoption of Phoenix Contact's solutions and systems.
Working closely with Sales, Product Management, Engineering, Technical Support, and Partner Ecosystem teams, you will develop customer-centric messaging, execute Account-Based Marketing (ABM) initiatives, identify strategic growth opportunities, and position Phoenix Contact as a trusted solutions partner across key industries.
The ideal candidate combines strong commercial acumen, strategic thinking, market insight, and modern B2B marketing expertise with the ability to communicate complex technical solutions in a compelling and meaningful way.
POSITION RESPONSIBILITIES
Strategic Market & Segment Development
Develop and execute strategic marketing plans aligned with corporate growth objectives and market priorities.
Identify, assess, and prioritize market opportunities, niche applications, and emerging segments through research, customer insight, and industry intelligence.
Apply segmentation methodologies, market attractiveness analysis, and business attractiveness frameworks to focus resources on the highest-value opportunities.
Monitor industry trends, customer needs, competitive activity, and market developments to identify growth opportunities and potential risks.
Support long-term market development initiatives that strengthen Phoenix Contact's position within targeted industries.
Customer Messaging & Strategic Positioning
Own customer and segment messaging strategies for Phoenix Contact's solutions, systems, and technology platforms.
Develop compelling value propositions and customer narratives that connect technical capabilities to measurable business outcomes.
Create persona-based messaging tailored to technical, operational, executive, and procurement stakeholders.
Ensure messaging consistently reflects Phoenix Contact's differentiated market position and customer-first approach.
Establish customer-centric storytelling that shifts conversations from products to integrated solutions and business value.
Solutions & Systems Platforming
Lead the transition from product-centric marketing to solutions- and platform-based marketing.
Develop go-to-market strategies that demonstrate how Phoenix Contact technologies solve complex customer challenges.
Position integrated systems and solutions through customer-focused business outcomes, operational improvements, reliability enhancements, digital transformation, and sustainability benefits.
Collaborate with technical and product experts to translate complex concepts into clear and impactful customer communications.
Account-Based Marketing & Strategic Engagement
Lead Account-Based Marketing (ABM) initiatives targeting high-value customers and strategic growth opportunities.
Develop tailored engagement programs designed to increase awareness, consideration, and adoption within priority accounts and industries.
Partner with Sales teams to identify key accounts, growth opportunities, and strategic engagement priorities.
Support customer-facing initiatives that strengthen relationships with decision-makers and influencers.
Campaign Development & Demand Generation
Design and execute integrated marketing campaigns that drive awareness, engagement, and demand generation.
Develop customer-centric…
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