Leader de la gestion des offres de services

The Services Offer Management Leader shapes and drives the country Services offer strategy, aligning global ambitions with local market growth, customer relevance and commercial impact.

The role sits at the intersection of strategy, offer management, commercial execution and cross-functional influence — ensuring Services offers are clear, competitive, localized where needed, and activated through the right go-to-market, pricing, demand generation, sales enablement.

It accelerates growth by connecting global offer roadmaps with Canada priorities, strengthening installed base monetization, improving customer adoption, and driving the evolution toward scalable, recurring, outcome-based service models.

• Build the Canada Services offer strategy, translating the global roadmap into a 3-year growth vision and execution roadmap
• Set annual priorities through the Annual Marketing & Sales Plan, focused on growth, retention and recurring business
• Identify the best opportunities by business unit, installed base, segment and market potential

• Deploy the offer roadmap with BU priorities, adapting global value propositions to local needs, regulations and standards
• Ensure portfolio consistency across the asset lifecycle, with strong emphasis on recurring offers and service plans
• Challenge BUs and global LoBs on required localization, and support new launches through a disciplined go-to-market

• Define the local go-to-market strategy and lead demand generation plans that grow qualified pipeline, especially in early stages
• Ensure offer promotion and visibility by partnering with Marcom and Country Marketing on campaigns, content and channel activation
• Enable sales with differentiated messaging and commercial materials — offers activated in the field, not just well defined

• Lead initiatives improving installed base visibility, traceability and commercial exploitation
• Use IB insights to sharpen targeting and support customer platforming for deeper penetration and retention
• Improve lead generation, conversion and recurring order growth

• Define and manage local pricing in line with value, competitiveness, margin and market conditions
• Leverage historical performance, competitive intelligence and customer value insights
• Track market trends and competitor moves to keep the portfolio compelling

• Capture customer and market feedback to improve positioning and launch effectiveness
• Feed voice-of-customer inputs back to global Services marketing and offer teams
• Share best practices and refine go-to-market choices based on results

• Align priorities across Services, Sales, Marketing Communication, Category and global teams, embedding Services in country business plans
• Influence without direct authority in a matrix environment
• Act as a visible leader for Services growth, combining strategic perspective with operational discipline

• Master's degree in Marketing, Business, Engineering or related field
• Strong experience in Services, Offer Management, Marketing or Commercial Excellence
• Solid grasp of service business models, go-to-market, pricing and installed base monetization
• Experience building strategic, tactical and operational plans at country, regional or global level
• Ability to translate strategy into execution across a matrix organization
• Strong analytical skills and comfort with business performance data
• Excellent communication and influencing skills, including with senior stakeholders and C-level customers
• Strong project leadership and…