Senior Ecommerce Account Manager

Senior Ecommerce Account Manager, Canada

Job Category: Sales

Requisition Number: SENIO
001689

• Full-Time
• Hybrid

Showing 1 location

Milton, ON , CAN

Who We Are

WHY Brands Inc., a parent company of Munchkin , Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners:
Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 350+ patents under our belt and over 250 international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years!

Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

What You’ll Do:

Reporting to the Sales Director, the Senior Ecommerce Account Manager will play a key role in accelerating Munchkin’s Ecommerce growth in Canada. This position will manage and grow Amazon Canada, digital-first Canadian retailers, and Munchkin Baby Canada’s direct-to-consumer website.

The role will develop and execute online sales plans, ecommerce strategies, digital marketing programs, and best-in-class product presentations that drive sales, margin, customer engagement, and brand growth. The Senior Ecommerce Account Manager will partner closely with Global Ecommerce, Sales, Marketing, and cross-functional teams to identify new opportunities, optimize the online customer experience, share best practices, and build strong relationships with retail partners.

How you will contribute:

• Manage primary Ecommerce accounts, including Amazon Canada, digital-first Canadian retailers, and Munchkin Baby Canada’s direct-to-consumer website
• Develop and execute strategies and programs designed to drive sustainable sales and volume growth across online partners
• Lead the development and execution of Canada’s Ecommerce go-to-market growth strategy through qualitative and quantitative analysis
• Manage the online brand experience across third-party retail partners, including product setup, content and copy optimization, digital marketing programs, product presentation, and site merchandising
• Partner with Ecommerce Sales and Marketing to develop site merchandising strategies that improve discoverability, conversion, customer experience, sales, margin, and alignment with corporate marketing priorities
• Execute e-retail and digital strategies and support other Ecommerce initiatives for the Canadian business
• Develop and communicate Ecommerce business results to internal stakeholders and customers on an established cadence, highlighting performance insights, opportunities, risks, and recommended action plans
• Build relationships across key departments within online retail partners, including merchandising, marketing, digital media, operations,…